6 Technology Trends Shaping the Future of Event Management - 0 views
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Event management today is fundamentally different than it was ten years ago.
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Events and conferences are dynamic entities with changes often happening in real-time. Up until recently, event management tools weren’t equipped to handle these changes instantaneously.
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The event technology landscape is exploding in a variety of different directions. It is projected that the event tech market will grow to USD 9.28 billion by 2020. The challenge for event organizers is keeping up with the latest tools, implementing those that best fit their needs, and then using them for maximum impact.
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make their experience as interactive as possible. Ideally, you’ll have one platform that you can use to enable live polling and in-session Q&As which will help you turn passive attendees into active participants.
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Event attendees are increasingly demanding more contextual and personalized experiences. Online platforms such as Amazon and Netflix with their recommendation systems have made users accustomed to interfaces that “know” their interests.
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Which tools should we implement to create a seamless, personalized attendee experience throughout the event process? How can we best leverage technology to manage event agenda, speakers, and sessions in real-time, and across different views? How can we deliver event content in a way that’s easy to consume for attendees and via their preferred channels?
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Event organizers are now demanding solutions that incorporate at least a basic level of analytics e.g. tracking the behavior of event participants and then using those insights post-event to drive future event improvements.
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AI-enabled chatbots can easily recognize these questions and instantly provide the answers. What’s even more interesting is that AI-powered chatbots, like our Sava event chatbot, are capable of learning user preferences from previous interactions and personalizing the conversations accordingly.
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There is a strong demand for a single platform to manage the event agenda and the on-site technology, engage attendees across channels, and get behavioral analysis.
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Sophisticated event management solutions bridge the gap between the physical and online worlds, creating a frictionless, unified experience for event attendees. They aim to solve key challenges for event organizers helping them plan successful events and improve as they go based on the wealth of collected data.
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This article relates the future shape of Event Management Software that is set to define the future of events management. No longer is it just about just planning seating and defining attendee and rooming lists. Technology has enabled event planners to reach deeper into the behavior, desires and participation needs of attendees defining preferences and engaging rather than just making things happen. Key fundamentals include the capability to reach out to attending audiences, monitor their engagement and illicit responses as well as interact directly or indirectly, through chat bot or polling. While this article focuses on the planner to attendee experience, this holds similar opportunity for Hotel and Event spaces to engage simultaneously and seamlessly through the same platforms. These are incredible and exciting opportunities that 10 years ago were a bucket wish list for event planners and Conference service professionals alike.