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Contents contributed and discussions participated by deranique

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Experts at Davos 2023 sound the alarm on cybersecurity | World Economic Forum - 0 views

www.weforum.org/...ity-storm-2023-experts-davos23 Hospitality Technology Cyberattacks Internet
shared by deranique on 26 Feb 23 - No Cached
  • 2023 will be a consequential year for cybersecurity.
  • "There's a gathering cyber storm,"
  • "This storm is brewing, and it's really hard to anticipate just how bad that will be."
  • ...17 more annotations...
  • cyberattacks such as phishing, ransomware and distributed denial-of-service (DDoS) attacks are on the rise.
  • Cloudflare
  • a major US cybersecurity firm that provides protection services for over 30% of Fortune 500 companies
  • "There's been an enormous amount of insecurity around the world,"
  • "I think 2023 is gonna be a busy year in terms of cyber attacks."
  • Experts warned that cyberattacks are increasing in sophistication and frequency.
  • “This is a global threat, and it calls for a global response,”
  • “This is a global threat, and it calls for a global response and enhanced and coordinated action,” Jürgen Stock, the Secretary-General of the International Criminal Police Organization (INTERPOL),
  • “The key to winning the battle against cybercrime is, of course, to work together to make it a priority across the geopolitical fault lines.”
  • This concern has been raised particularly around critical infrastructure sectors like energy, public transportation and manufacturing. SecurityScorecard, a US cybersecurity rating and analysis firm, reported recently that 48% of critical manufacturing companies surveyed were at significant risk of a cyber breach.
  • “Vulnerabilities within the critical manufacturing sector haven’t gone unnoticed by cybercriminals either,” said Aleksandr Yampolskiy, SecurityScorecard's CEO.
  • The Forum's report also notes that the potential targets for cyberattacks are increasing. Today, targets include not only government agencies or major corporations, but largely any organization that handles consumer data—no matter how small.
  • There is no such thing as a hundred percent security. It's about resilience in the face of insecurity.”
  • “
  • Consumers, too, need to increase their cybersecurity awareness in 2023, experts say.
  • As more things get connected to the internet there's just more risk. ”— Matthew Prince, Cloudflare CEO
  • Zero Trust approach to cybersecurity, which creates a framework that eliminates implicit trust and ensures that any user—even those who are supposed to be inside an organization's network—is authenticated and validated at every turn.
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The world's e-waste is a huge problem. It's also a golden opportunity | World Economic ... - 1 views

www.weforum.org/...aste-into-a-golden-opportunity Hospitality Technology Internet Cyberattacks
shared by deranique on 20 Feb 23 - No Cached
  • Humankind’s insatiable demand for electronic devices is creating the world’s fastest-growing waste stream.
  • The United Nations calls it a tsunami of e-waste.
    • deranique
      deranique on 26 Feb 23
       
      This statement refers to the seriousness of e-waste globally.
  • the International Telecommunication Union (ITU)
  • ...9 more annotations...
  • the International Labour Organization (ILO)
  • he United Nations Environment Programme (UNEP) and other members of the E-waste Coalition
  • increase the global e-waste recycling rate to 30%.
  • They now number more than humans and are projected to grow to 25-50 billion by 2020, reflecting plummeting costs and rising demand.
  • The situation is not helped by the fact that only 20% of global e-waste is formally recycled. The remaining 80% is often incinerated or dumped in landfill.
  • By all coming together on the global stage we can create a sustainable industry that generates less waste, and in which our devices are re-used as well recycled in novel ways. This also creates new forms of employment, economic activity, education and trade.
  • Already 67 countries have enacted legislation to deal with the e-waste they generate. Apple, Google, Samsung and many other brands have set ambitious targets for recycling and for the use of recycled and renewable materials.
  • Action is needed now.
  • E-waste is not pollution, nor is it waste - it’s a vital resource we are only just starting to value in full.
  • deranique on 20 Feb 23
     
    This article provides a detailed approach on the negative and positive impacts of electronic waste from a global standpoint. This article also provides statistical data to show the various types of technological gadgets that contribute to e-waste, the materials they are made from, and new initiatives put in place to recycle these items.
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Top Proximity Marketing Tactics And Tools For 2023 | MarTech Cube - 0 views

www.martechcube.com/ing-tactics-and-tools-for-2023 Proximity Marketing Technology
shared by deranique on 13 Feb 23 - No Cached
emilywest5 liked it
  • Proximity marketing is an instant and personalized solution that helps to engage consumers and understand their buying behavior which enables buyers to make purchasing decisions.
  • Proximity marketing is also known as hyper-local marketing. This marketing tactic helps consumers get notified of offers, coupons, and discounts allowed by certain stores or shops specifically designed for that particular individual. Personalized advertising is restricted to the specific local area based on the technologies like Bluetooth, beacon, WiFi, geofencing, near-field communications (NFC), and QR codes.
    • deranique
      deranique on 13 Feb 23
       
      Provides definition & A list of the various form of connectivity to current and future customers.
  • Why is proximity marketing important? Business entities can easily target consumers by geotargeting feature Increases engagement by just downloading mobile applications Bluetooth/beacons help to pitch products through app notification Proximity marketing allows a competitive advantage for marketers Push notifications pop up and initiate communication with consumers Proximity marketing offers a personalized experience to consumers
    • deranique
      deranique on 13 Feb 23
       
      The importance of proximity marketing to the consumer and company.
  • ...11 more annotations...
  • Hyperlocal marketing is useful to target potential customers with more customized advertisements based on buying patterns.
  • Proximity marketing tools & tactics also analyze the particular location and influence consumers’ purchase decisions in the near future.
  • Local advertising consists of small shops, local area marketers, shopping complexes, city blocks, store outlets, and small places where businesses pitch and promote their products and services.
    • deranique
      deranique on 13 Feb 23
       
      Various things that are marketed using advertisements.
  • QR codes
  • WiFi
  • Bluetooth Beacons
  • NFC
  • Geofencing
  • RFID
  • A proximity marketing strategy is highly useful for business owners to influence local area consumers.
  • The objective of proximity technology is to improve the consumer experience with more interactions. Utilizing timely and physically relevant data is key to the success of hyperlocal marketing strategies.
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Augmented Hospitality: How AI, AR, and VR Are Shaping the Hospitality Industry - 1 views

www.ediiie.com/...ar-vr-in-hospitality-industry Technology Innovation
shared by deranique on 01 Jun 22 - No Cached
  • Automation helps the business achieve operational efficiency as well as protects them from disruptions.
  • deranique on 06 Feb 23
     
    This article foresees the benefits of Ai, AR, and VR technology within the hospitality industry. It also provides statistical analysis of revenue and customer expectation. Additionally, it gives a prediction of innovations to come.
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Technology Trends in Hospitality Industry-Driving Innovation and Reshaping the Future |... - 0 views

www.bu.edu/...chnology-trends-in-hospitality Technology Hospitality
shared by deranique on 30 Jan 23 - No Cached
  • Facing the challenges of labor shortage, the rising cost of operation, and the changes in consumer needs and behaviors, hospitality businesses need to pivot their services and products with the latest technology in order to keep their competitive edge.
  • In addition to mobile ordering, Point of Sale (POS) systems are also one of the top technologies to leverage in hospitality. POS systems turn mobile devices into cashiers. Whether it’s dining in, curbside pick-up, or online orders, POS enables seamless, fast, and safe transactions that customers seek nowadays.
  • Toast’s online ordering system and POS helped Melting Pot launch its takeout business model “The Melting Pot To-Go”.
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  • “Successful digital transformation is the process of using digital technology to create new or modify existing business processes, culture, and customer experiences to meet the changing business and market requirements”
  • deranique on 30 Jan 23
     
    This article gives an in-depth approach to the future of technology in the Hospitality Industry. In the article, you can explore the future of technology which will allow the industry to flourish.
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THE DISRUPTIVE INNOVATION IN THE HOSPITALITY INDUSTRY. GOOD OR BAD? - 1 views

www.linkedin.com/...ndustry-good-bad-soniya-godara Technology Innovation Hospitality
shared by deranique on 15 Jan 23 - No Cached
  • People both like and fear the concept of Disruption
  • The goal of every industry is to improve the ways to serve the customer and lead the market.
  • 3-D printers
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  • Virtual reality
  • human touch," which is at the heart of hospitality
  • The hospitality industry is about real "human care, communication, emotions, and feelings,"
  • Human touch is the need for customers' services to feel their emotions, satisfaction, and dissatisfaction.
  • the balance between Humans and Technologies
  • deranique on 15 Jan 23
     
    This article gives an in-depth view on the good and bad of disruptive innovative technology to suffice customers within the hospitality sector. It also provides information on the impact that COVID-19 has on the advancements of technology in the hospitality sector. This article also gives an insight into future innovations within the hospitality sector.
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