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#1 David Wiley on 19 Feb 12This article explains how social media, mobility, and cloud computing is directly related to e-marketing. The article examines the pros and cons of social media marketing and the effects it has on everyday life. We learn that merchandising is a major part of social networking because of the brand loyalty and the ease of online shopping programs by individual online company websites. This article shares its views on how the hospitality industry uses technology. In my opinion retail stores and other various places that rely on e-marketing should be aware of what people are looking for in an online site that offers a product. Using social media to promote a company is common in business today. Its important for businesses to realize that the internet is a powerful tool that can be used to launch a successful company.