Sabre cancelled all agreements with Lufthansa due to the airlines group requesting a bailout to continue business. Furthermore, the Lufthansa group proceeds to make plans for their own marketing and brand improvements. Although the split was mutually civil, the Lufthansa groups improvement plans include enhanced technology and user-friendly experiences for customers using their direct website.

In 2017 the Washington Post introduced green travel in their article "What is 'green travel', anyway? A beginners guide to eco-friendly vacation planning." The article explains the in/outs of traveling by defining green travel as a lifestyle change and listing the steps of accomplishing an eco-friendly vacation. Sweden ranked at the top for eco-friendly travel. My only issue with the article relates to the destinations in which air travel is required. Air travel may not be the most eco-friendly way of traveling because of the fuel pollution in the "friendly skies". However, some airlines make it a point to remain evironmentally-friendly such as Alaska and Delta airlines.

Great tech and green practices for the hospitality industry. Innovation in hotel design, guests satisfaction, and technology are paving the way for the future of the hotel industry. The article draws on the new and current trends that easily work with the current climate as well as future tech that will be available in the future.