Most Innovative Meetings 2012: #1 SAP's Sapphire Now - 0 views
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Bing Kwok on 07 Oct 13The software company uses its massive conference to generate content that is available and relevant year-round, extending the event's reach far beyond its three days in Orlando. The hybrid event design is transitioning to an "always on" strategy that keeps content from an event available and relevant long after the physical gathering. The online platform is meant to be of value every single day. The company recognize with the content they have available, a connected event can happen at any time. With that approach, it marked growth in the company's online visibility. There were 500,000 visits to sapphirenow.com during 2011 and 131,000 views of videos on its YouTube channel.