With Disney hotels already having incorporated the use of smart technology in wristbands to make purchases and enter hotel rooms without a key card, it was only a matter of time before technology in other forms started to trickle in to make guests' stays easier and more accommodating. In this article, the introduction of Ivy, a 24-hour virtual concierge service, is discussed. Caesar's Entertainment Las Vegas Resorts are the first, according to the article, to debut this technology. It is also the first text message service that has artificial intelligence built-in. So, in other words, during their stay, guests have (assuming they have an iPhone) two Siri's. According to the information provided in the article, it's as simple as guests having the ability to send text messages if and when they need something. In over 6,000 rooms of the Caesar's Entertainment Resorts, Ivy is currently live. Already this February, it is expected to expand to Planet Hollywood Las Vegas. The SVP, Michael Marino, asserted that the new technology allows for the hotel to increase the quality of the guests' experience and improve efficiency. It is automatic, so as soon as guests provide their phone numbers, they are greeted with a text message from Ivy prompting them to text her with any questions or concerns they may have during their stay at the hotel. Surveys are also held during the stay so that if anything is going wrong or a guest is unhappy, the circumstances can be improved in the moment. Overall, the use and implementation of this new technology is an example of technology boosting productivity, speed and efficiency in the customer service aspect of the hospitality industry.