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Home/ Hospitality Technology/ Contents contributed and discussions participated by Amanda Acosta

Contents contributed and discussions participated by Amanda Acosta

Amanda Acosta

What Are The Benefits of Proximity Marketing? - Digital Doughnut - 0 views

  • useful and modern form of marketing
  • location-based advertising.
  • wireless localised distribution of content used for advertising purposes.
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  • helps to guarantee that the right ads are sent to the right customer for more accurate results
  • use this information to send digital ads to consumers on their mobile devices
  • gather information from local ISPs to find out what products local customers wish to purchase.
  • most reliable forms of advertising.
  • improve your company’s visitor to customer conversion rate, and you have the opportunity to engage more with your customers and gain their trust.
  • enhance the client experience
  • you have the option to improve your offline to online conversion rates.
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    Proximity marketing is a technologically advanced form of businesses advertising. This type of marketing is used to gather information on customers, such as purchase behaviors to see what they are buying and what they want to push ads to them on their devices. This "helps guarantee that the right ads are sent to the right customer for more accurate results". This can lead to increased sales, repeat business, and customer satisfaction. Proximity marketing will also aid in being able to engage more with your customers, instilling trust and improving conversion rates. This is the latest form of modern technology in marketing and creating personalized ads with business success in return.
Amanda Acosta

7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views

  • augmented reality it works in enhancing the experience and satisfaction of the customers. 
  • The prime concern of this industry is the best customer experience while providing their services.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
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  • can open up various opportunities for a better and smooth customer experience.
  • enhance the physical surroundings by making them more interactive. 
  • stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
  • extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
  • make the maps more reliable and informative but will make the visits more convenient and informative for the customers. 
  • this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • can help in getting details about the guest and their preferences and choices.
  • This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff. 
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice. 
  • Hospitality is a service-based deal.
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
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    Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
Amanda Acosta

What is a Hotel PMS (Property Management System)? | Oracle - 2 views

  • A hotel PMS replaced time consuming, paper-intensive processes.
  • A hotel PMS is now a critical business operations system that enables hoteliers to deliver amazing guest experiences.
  • Today's hotel PMS solutions help hoteliers deliver the experience guests want, while efficiently managing their business.
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  • Increase housekeeping efficiency with instant updates on housekeeping mobile devices when customers check out, freeing up rooms for cleaning.
  • improve response time
  • Ensure accurate guest folios for faster, more accurate billing.
  • Increase room occupancy and ADR
  • Boost sales
  • Guests rate their hotel experience in a collective, not piecemeal, fashion. Which means they desire to receive the same level of personalized, exceptional service across the property, whether they’re in the lobby or a restaurant.
  • Understand customer buying patterns so you can define more targeted packages and services.
  • Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity.
  • hotels can lower upfront capital expenditure on software and hardware.
  • hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates, and revenue.
  • Hotel PMS delivered a software platform that replaced time-intensive, paper and spreadsheet-heavy processes.
  • Hotel PMS is now a critical business-operations system that enables hoteliers to deliver a seamless and contactless guest experience.
  • Cloud-based, mobile-enabled hotel PMS platforms offer hotels an innovative way to engage with guests while enabling hotels to reduce IT costs and simplify their infrastructure.
  • Such integration also permits restaurant transactions to be posted directly to the folio for better accounting and dispute resolution.
  • Hoteliers' demands for a property management system are many: orchestrate hotel operations, manage guest preferences, manage room inventory and rates, and evolve constantly all while keeping data secure.
Amanda Acosta

Future of Cloud Computing - 7 Trends & Prediction about Cloud - DataFlair - 0 views

  • We can see the future of Cloud computing as a combination of cloud-based software products and on-premises compute which will help to create hybrid IT solutions.
  • integral parts of cloud computing will be the organized process and a better way of processing data.
  • So many businesses are adopting cloud computing and it has been predicted that the Cloud providers will provide more data centers at a lower price as there is a large competition between them.
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  • With the help of the IoT and Cloud Computing, we can store data in the cloud, for further analyze & provide enhanced performance.
  • in the future applications will store in places other than the cloud
  • reduce the cost of software
  • The cloud providers provide better security measures opening balance ways to prevent cyber attacks.
  • The cloud computing market is growing at 22.8 percent and will exceed $127.5 after 2018. By 2018, 62% of all CRM software will be cloud-based. Moreover, 30% of all application spending is for software as a service based applications.
  • Cloud Computing will be one of the leading technologies in the future as the software as a service solution will account for more than 60% of the workload.
  • Cloud Computing is user-friendly and is compatible for both new as well as old organizations.
  • as placing components of the program on different storage is economical.
  • If cloud computing will continue to evolve the use of hardware will be less as most of the work will be done with the help of cloud computing and virtualization. We can save the setup cost of software by dividing it and this will lead to decreasing the use of hardware.If the evolution continues the data stored in the cloud will get analyzed with the help of a machine and it won’t require any human help.
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    Technology continues to advance day after day. With that being said, trends either fade or grow. In the case of cloud computing it has grown over the years, especially during and post covid. Cloud computing offers storage, enhanced internet performance, security, and is cost effective. It is predicted that all these features will be enhanced and evolve in the future. It has shown to help businesses grow with features such as data analyzation and efficiency. It is said that cloud computing not only benefits the business, but the host as well. With such advancement and more and more businesses taking on cloud computing it is also important for them to stay up to date with latest development in this technology. Do you think businesses will start requiring a training done every year by their employees for cloud computing?
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