Urbanspoon Unveils Rezbook "Right Now" - Yahoo! Finance - 1 views
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Now" for Urbanspoon Rezbook, enabling diners to view immediate table availability at their favorite restaurants, both for reservations and walk-ins.
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new functionality gives diners the immediate gratification of securing a table when they want it, and accessing table availability at a broader pool of restaurants that may not take reservations or have heavy walk-in and waitlist traffic.
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Restaurants have a unique opportunity to market open inventory that's never been available to them before."
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The article, Urbanspoon Unveils Rezbook "Right Now", highlights a new chapter in online reservation resources available to customers on their home computers or their smart phones. Urbanspoon's new application rivals Open Table. The "Right Now" feature allows guests to view what restaurants in their area have open tables, make reservations 'right now', view current wait times, and amount of guests in front of them. This allows restaurants to reach a market they might not have before and can provide them with new business. The goal of restaurants is to turn first-time guests into regulars, and Rezbooks is a great way to introduce new guests to your establishment. Not only can they reserve or find a table online, guests can also directly rate the restaurant and post details on their dining experience. This enables restaurants to get immediate feedback (positive or negative), especially since the application is readily available from smart phones. The new Urbanspoon application can work to provide new business while streamlining the seating process. For instance, even if a restaurant offers a 15-minute grace period for seating, to the diner they have conveniently jumped ahead of the wait in an otherwise busy setting. In our world of instant gratification, Urbanspoon's "Right Now" seems to fit in just right.