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Xiaoqing Zhang

The Virtues of Daydreaming : The New Yorker - 0 views

  • In a culture obsessed with efficiency, mind-wandering is often derided as useless—the kind of thinking we rely on when we don’t really want to think. Freud, for instance, described daydreams as “infantile” and a means of escaping from the necessary chores of the world into fantasies of “wish-fulfillment.”
  • A daydream is that fountain spurting, spilling strange new thoughts into the stream of consciousness. And these spurts turn out to be surprisingly useful.
  • Schooler argues that it’s clear evidence that those twelve minutes of daydreaming allowed the subjects to invent additional possibilities, as their unconscious minds pondered new ways to make use of toothpicks.
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  • We think we’re wasting time, but, actually, an intellectual fountain really is spurting.
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    Daydreaming sometimes is really meaningfull.
richardkutch

Trade in Sentimentality for a Future Proof PMS | By Kevin McCarthy - Hospitality Net - 0 views

  • Not unlike todays PMS systems, why on earth would you need to upgrade to a more expensive system that has a pile of bells and whistles and a technology roadmap for something that has no concern to you today. The answer is simple, you need to get ready…
  • The Cloud PMS developers today are daydreaming in hyper speed to anticpate what will come next.
  • you need your core functionality of check in and check out, but for how long will check in be done from behind a desk, or even in the actual hotel building itself? Hospitality is re-inviting itself at a fast pace and technology needs to not only keep up it needs to be ahead.
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  • The race for future proof technology is here, let's be honest, how comforting is it to know that when the latest and greatest technology is released you will have it automatically.
  • Sustainability, a trendy word in hospitality. What are the carbon emissions on your current PMS system?
  • We only calculate like for like on costs of the servers, the cooling systems in the server room, the electricity to power it but what's the cost to the environment for building it and sustaining it? Why can't your IT systems be green too?
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    This fellow has an interesting argument for switching the hotel's PMS to a cloud-based version. He is specifically referring to Opera Cloud PMS. He believes that if you don't switch from a license to a subscription model, your hotel will be left behind and unable to take advantage of new features that are likely to become the norm in hospitality. And without those capabilities, the hotel becomes disadvantaged competitively which leads to waning revenues, which leads to cost cutting measures, which leads to more lost revenue and so on; the death spiral. Is my hotel PMS ready for the future? Is it easily adaptable to meet the unexpected wishes of the traveler? The author is calling it "future proof technology". It's a gamble if your business isn't ready for it and I suspect when owners review their P&L's, they are willing to take the risk of waiting to see what happens. The author also makes reference to the sustainability benefits of transitioning to a cloud-based PMS. However, if moving to a cloud-based PMS is more expensive than the hotels current PMS solution, spending more money to be environmentally responsible, while noble, is a tough sell to most owners.
msoma003

Augmented and Virtual Reality Make Events Successful | Smart Meetings - 0 views

  • Skip forward just a year though, and the AR and VR business is booming, especially within the events industry
  • The Macallan event adds to the growing number of alcohol marketing efforts that combine bottle labels with AR to evoke an ambiance or tell a story.
    • msoma003
       
      Involve the guest
  • Audiences are craving new and exciting ways to be entertained and marketed to, and AR and VR have been successful in these efforts
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  • they completely transform each aspect of event planning, from venue selection to audience participation
  • customized and tailored VR or AR experience, which ultimately provides for more comprehensive feedback
    • msoma003
       
      This is essential for product launches
  • Rukkus, a VR ticket vendor, allows customers to see their seat via a VR depiction of the entertainment venue or sports arena before they decide to buy the tickets, ensuring there’s no buyer’s remorse after purchase
    • msoma003
       
      Amazing love this idea. This is great for concerts
  • The New York Times VR allows users to experience stories reported by award-winning journalists via an immersive, 360-degree video experience
  • This technology is creating a rise in venue exploration; event planners can experience a potential venue without having to travel to it in person, thus saving valuable time and money
    • msoma003
       
      Great for destination weddings.
  • including Oculus Rift, HTC Vive and PlayStation VR. As far as mobile is concerned, there is Samsung Gear, Google Daydream View and the least expensive device, e Google Cardboard
    • msoma003
       
      A lot of ways to use it
  • Augmented reality provides limitless possibilities for events
  • AR is quickly becoming an event essential. In addition to saving planners time and money, AR and VR provide event attendees with more ways to interact with each other
    • msoma003
       
      Within the next few years we will see it many more events
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    This was a very interesting article, it discussed how virtual reality and augmented reality are reshaping the event industry. Many high end brands are using it in their events to immerse the attendees. Additionally it is being used pre-event by both the attendee and organizer. The attendee can use it to pick their seats at a show and the organizer can use it to inspect a remote location without having to physically be there. I believe in the next few years we will see more events take advantage of VR & AR technology.
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