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amoon008

Green Computing | University of Puget Sound - 0 views

www.pugetsound.edu/...green-computing

computing; university; green Puget Sound;

shared by amoon008 on 20 Feb 22 - No Cached
  • Technology Services (TS) supports sustainability in several ways. Examples include: Purchasing from Environmentally Committed Companies Participating in Electronic Recycling Programs Deploying Virtual Technologies Limiting Printing and Recycling Paper
  • Responsible handling of electronic equipment is critical in order to minimize the university’s impact on the environment. TS purchases campus computers from Dell and Apple.
  • Dell also banned the export of their electronic waste to developing nations. They offer a strong trade-in program for used equipment. Dell focuses in every way on being environmentally and ethically responsible corporate stewards.
  • ...9 more annotations...
  • Dell supported a multi-stakeholder group in developing the Electronics Products Environmental Assessment Tool (EPEAT). All Dell computers purchased by the university meet the EPEAT standard
  • Outdated Apple equipment is processed through Apple’s Trade-In Program, often for purchase credit. Apple either refurbishes the equipment or recycles it in an environmentally safe manner.
  • All electronic waste on the Puget Sound campus is recycled in one of the following ways:
  • Apple focuses on a comprehensive strategy for their machines, with specific goals for each phase of product development, use, and disposal. Every computer Apple sells has earned the highest rating of EPEAT Gold.
  • Other outdated equipment is processed through the university’s recycling partner, GreenPC Electronic Recycling. Such equipment is then refurbished and resold to other users.
  • By employing virtualization technology for servers and desktops, Technology Services promotes sustainability while also improving services!
  • Through PrintGreen, instituted in Fall 2012, students were allotted 750 free prints each semester - an amount that the majority of students did not exceed based on past usage records.
  • The ultimate goal of PrintGreen is to provide students with better information on the environmental impact of their printing and to promote the sustainable use of campus resources.
  • Recycling bins are placed prominently in all computing labs, Print & Copy Services, and TS offices.
  • amoon008 on 20 Feb 22
     
    This article talks about what the University of Puget Sound in Tacoma, WA is doing regarding green computing on campus and how their students can also get involved.
Diamond Williams

Pineapple Hospitality increases email marketing effectiveness | Hotel Management - 0 views

www.hotelmanagement.net/...-marketing-effectiveness-20799

Hospitality Email Marketing tech hotel

shared by Diamond Williams on 24 Jun 13 - No Cached
  • ineapple Hospitality, owner and operator of four one-of-a-kind, independent boutique hotels in the greater Seattle/Puget Sound area of Washington, selects ZMail® electronic communication platform from ZDirect for its eMarketing campaign.
  • "Pineapple Hospitality is a growing company, and as such, we needed to find a way to improve the way we electronically communicate with customers,"
  • "ZDirect is different from other eMarketing and eCRM companies in the hospitality market. They are laser-focused on identifying the right customers that will help us build loyalty and generate new revenue streams with measureable results. This is very important to Pineapple Hospitality as we look to expand beyond the Washington market.
  • ...2 more annotations...
  • "Today we know who are customers are . . . we enjoy more revenue from our eMarketing efforts . . . and our open rates are increasing. Email click-through rates have risen a hefty 10 percent in a very short amount of time."
  • ZMail streamlines and centralizes a hotel’s electronic messaging initiative by capturing guest behavior, purchase history and preferences information. ZDirect's patented dynamic content engine creates individualized transactional emails; from confirmations to pre-stay promotions and post-stay thank you emails.
  • Diamond Williams on 24 Jun 13
     
    Pineapple Hospitality has chosen Zmail from the company ZDirect, as the platform they will use for their email marketing campaign. Because Pineapple Management is a growing company, the want to improve the way they communicate with their customers. Siting that it is important to have a platform that works both ways. Allowing the hotel to contact the customers and allowing the customers to contact the hotel. Zmail operates by using their content engine to capture guest behavior, purchase history and preferences. It then send individual transaction emails, emails that cater to the customer individually as opposed to mass emails to all customer. ZDirect offers this service with Zmail that is directly focused on communicating with the "right customers", those who are most likely to be loyal customers to the hotel and spend more money with the hotel. Because Pineapple Hospitality wishes to expand beyond their current market, Zmail is an ideal tool to use to identify potential customers. Since the company has been using Zmail, they have seen a ten percent increase in click-through rates.
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