What's Driving IT Investment in 2011? | News | Hospitality Magazine (HT) - 0 views
-
Elevating the guest experience Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed. Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others.
-
Empowering the mobile worker Fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results. Managers, security personnel and customer service associates are the primary users of mobile and wireless devices in the hospitality companies surveyed
-
Currently, the most popular applications on two-way radios are project management (51 percent) and collaboration (41 percent). Unified messaging and remote management/monitoring have the highest rate of planned deployments into 2012. Among survey respondents, tablets and VoIP handsets are the top two mobile devices planned for new deployments by 2012.
- ...2 more annotations...
-
The author introduced a recent study, which uncovered that information technology (IT) spending in the hospitality industry was expected to increase in 2011. Even though the article and survey were conducted in 2011, we can tell that the hospitality industry paid attention to the importance of IT investment and made good use of IT to improve customer service. In the article, the survey revealed that 56 percent of hospitality organizations planned to raise new technology investments to better equip their workforces, improve operational efficiencies and enhance the customer experience.