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Go To Meeting is a new software system that allows small businesses and corporations to host meetings with up to 10 employees for $49 a month. Unlike its competitors, which cost on average $468 a month, Go To Meeting's software only requires one download and one registration on one PC, one time. From this all 10 employees can hold unlimited monthly meetings from any PC, anywhere. Go To Meeting also offers better security and chat functionality, as well as, desktop screen sharing that allows employees to view any application.

The article highlighted the five top technologies that are quite effective and beneficial for events: 1. Smart phones: Smart phones have the ability to look up suppliers when on the move, for example the ability to respond to emails as well as monitor and respond to the social media. Another benefit is the ability for to do list and scheduled to be created. This is very critical in the time management of events. 2. Saas Cloud Application (software as a service): The advantage is to have access form any web enabled device. This will reduce printing cost and provide the ability to customize reports. Meeting Planners can use Saas to link event management system with customer relationship systems eg. Saleforce. This allows efficient data transfer to both speakers and attendees. 3. Virtual Events: Webiners like gotomeeting.com give participants the ability to attend meetings from multiple locations. This can be save time and money. The only drawback in the personal interaction however, for quick group meetings and presentations this can be quite convenient. 4. Social Media and Viral Marketing: One out of every three persons spend three or more hours on-line per day. The sharing of events though social media sites is highly beneficial for both planners and attendees. Smart planners get participants to market to people within their network. 5. Ipads and Tablets: No more big boxes of binders to ship home form a conference. This means huge saving for bit planners and attendees. Access for information can be controlled at registration point. Information is easily transferred to ones device

I agree every event planner I met at SOBEWFF was on their Ipad 24/7- you sort of feel out of the loop without one. However while observing the benefits of new technology, increased response rates and efficiency, there were still issues that required a phone call rather than an e-mail. In the planning stage this technology is all very helpful but the day of personal interaction is required. Also as far as CRM event planners are still very hands on in terms of making their presence known through face-to-face interactions. The industry still relies heavily on personal relationships.

This article talks about the 5 most important tools that an event planner needs to use. 1.Smart phones- this one is an easy one. We all know how important our smart phones are to us. Smart phones allow us to have so many different applications at our fingertips. 2.SaaS cloud applications-"software as a service" these applications have opened up a new way to view things in the event planning industry. These applications allow the planners to use their ipads and tablets to allow them to connect with other applications like salesforce, to deal with customers in an easy manner. 3.Virtual events-these events like "webinars and live feed "have become popular it gives viewers the sense of being at the event. Webinars are also very popular because it allows planners to get more people to "be" at the event for a lower cost. 4.Social Media- because sites like Facebook and Twitter have become so popular it makes sense that this would be important to events because people are often commenting of places they have been to. 5.iPads and Tablets-because they add a sense of simplicity and organization to the madness that is party planning