Normal 2.0: how a tech-first response is shaping the travel & hospitality sector | Hote... - 2 views
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launch of the iPhone in 2007. While that’s not a hospitality-specific development, it changed everything about the way people want to travel.
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billions of people could make restaurant reservations from their pockets. They could leave their room and have an interactive map through a new city, with the ability to keep in touch with their family and coordinate with friends.
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it’s incredibly advantageous for hoteliers and travel professionals to keep abreast of the technological advancements that will set higher standards for the new hospitality normal.
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hoteliers and vacation destination economies invested in virtual reality offerings to extend their experiences beyond the travel restrictions, offering travelers a temporary at-home substitute.
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many travel and hospitality professionals are investing in VR-based marketing to spike interest in their offerings.
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VR tours are being offered all around the world to spike interest in sights and tourist destinations, making people want to see the sights for themselves
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VR marketing will soon emerge as the smartest strategy for connecting with consumers; high-budget commercial spend and other digital marketing tactics will be rendered obsolete when any prospective traveler could put on a headset and instantly be transported to the shore of a beach.
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, virtual ID verifications can be built into booking platforms, integrated apps can grant access to digital room keys and enhanced biometric technologies have the power to supplement (or eventually replace) the traditionally awful pre-flight screening process.
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It will diminish both consumer wait times and consumer-staff interactions, allowing professionals to reserve their time and focus for more complex guest and traveler needs.
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investments into biotech need to be paired with cybersecurity and infrastructure that protects a guest’s identit
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Today, guests and travelers understand quality in terms of fast response times, consistency across channels, and intuitive, self-directed use.
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eople show a preference to manage smaller tasks on their own; a study by Zebra Global Hospitality showed 70% of guests preferred a smartphone check-in for efficiency and speed.
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Airline safety once meant extensive processes at TSA, but consumers and professionals are quickly coming to trust the powers of biotechnology, changing the way we think about screening.
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looking for that service in different ways—on their phones, at their fingertips, and behind the scenes.