Search Engine Optimisation: How Accurate are Keyword Tools? - 0 views

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  #1 Haslund Skovsgaard on 04 Jun 13

   

  In search engine optimisation, it's an important component to choose the best keywords when optimising a web site. The most obvious purpose being, if you have keywords with no research volume, you'll perhaps not receive any traffic. Secondly, if you have keywords which are too competitive, you'll think it is very hard (nearly impossible) to win high ranks. Just how do we find the between stability for both limitations? This really is where keyword methods would come right into position, but how accurate are they?
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  To start, the primary keyword research tools that are on the industry today are Wordtracker, Overture Keyword Tool and Trellian Keyword Discovery. Now I bet lots of you're pulling your hair out over which keywords are planning to be suited to optimization. What makes it probably a lot more stressful is the different effects between the three different keyword resources i.e. one keyword tool may show a specific keyword to be very good, while a whole different result may be suggested by another tool for the same keyword. Well end worrying today! The stark reality is that we dont really discover how accurate these keyword tools are and their search volume figures should be only used by us as an indication as to whether a keyword is common amongst search engine users.
  
  Lets say a keyword phrase, dog products, includes a search amount of 5,000 searches monthly on the Overture Keyword Tool. To make an assumption that dog products is an excellent keyword for seo, based ONLY to the Overture figure, would be a very bad assumption. However, it gives a rough idea to us of the search volume for that one keyword. The next step should be to use if a similar amount of research volume exists for dog services and products Wordtracker or Keyword Discovery to see (make sure to convert searches for each tool to some common time period i.e. monthly or daily). Then I'd be very skeptical about using dog services and products for optimization, if we have a very low research size in BOTH Keyword and Wordtracker Discovery. The whole idea is to have at the very least two of the three keyword methods to reflect reasonable / high research sizes before considering that keyword to be ideal for marketing. If you have all three keyword resources returning reasonable / high search lists for dog items, then your chances are that this keyword is reasonable / high in search volume and certainly worth considering for optimization.
  
  You need to then focus on the keywords that have a low / fair level of competitive web pages, once a great set of keywords have been decided through the use of the tools. There's no point trying to compete for a keyword that has 1,000,000 webpages in competition for it. If you're great at Search Engine Optimisation then you could obtain high ranks for that keyword, however it would require a large amount of investment and time which could be used on better things. The lower your competitors is, then the more potential for achieving higher ranks.
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  To repeat, there's no indication to convey that keyword instruments are a century appropriate. Whilst the merchant of the tool may possibly propose normally, I highly doubt it. The results must be taken like a grain of salt because they are only helpful to give you an idea as to what the search volume might be like for a particular keyword (high, average or low). With each instrument obtaining its results using different algorithms, in some instances their results won't support each other. Provided you use two of the keyword resources to research the search volume for key words, you should be able to create a great decision concerning whether a keyword might be worth optimising for. With that in mind, it'd even be smart to use your good sense to determine if a is one that YOU'D really use in a search. Otherwise, what is the point of optimization within the first place?

   

  <div class="cArrow"> </div><div class="cContentInner">In search engine optimisation, it's an important component to choose the best keywords when optimising a web site. The most obvious purpose being, if you have keywords with no research volume, you'll perhaps not receive any traffic. Secondly, if you have keywords which are too competitive, you'll think it is very hard (nearly impossible) to win high ranks. Just how do we find the between stability for both limitations? This really is where keyword methods would come right into position, but how accurate are they? <br /> <a href="http://www.alyka.com.au/iPhone-Apps.aspx" rel="nofollow">best iphone app development company</a> <br /> To start, the primary keyword research tools that are on the industry today are Wordtracker, Overture Keyword Tool and Trellian Keyword Discovery. Now I bet lots of you're pulling your hair out over which keywords are planning to be suited to optimization. What makes it probably a lot more stressful is the different effects between the three different keyword resources i.e. one keyword tool may show a specific keyword to be very good, while a whole different result may be suggested by another tool for the same keyword. Well end worrying today! The stark reality is that we dont really discover how accurate these keyword tools are and their search volume figures should be only used by us as an indication as to whether a keyword is common amongst search engine users. <br /> <br /> Lets say a keyword phrase, dog products, includes a search amount of 5,000 searches monthly on the Overture Keyword Tool. To make an assumption that dog products is an excellent keyword for seo, based ONLY to the Overture figure, would be a very bad assumption. However, it gives a rough idea to us of the search volume for that one keyword. The next step should be to use if a similar amount of research volume exists for dog services and products Wordtracker or Keyword Discovery to see (make sure to convert searches for each tool to some common time period i.e. monthly or daily). Then I'd be very skeptical about using dog services and products for optimization, if we have a very low research size in BOTH Keyword and Wordtracker Discovery. The whole idea is to have at the very least two of the three keyword methods to reflect reasonable / high research sizes before considering that keyword to be ideal for marketing. If you have all three keyword resources returning reasonable / high search lists for dog items, then your chances are that this keyword is reasonable / high in search volume and certainly worth considering for optimization. <br /> <br /> You need to then focus on the keywords that have a low / fair level of competitive web pages, once a great set of keywords have been decided through the use of the tools. There's no point trying to compete for a keyword that has 1,000,000 webpages in competition for it. If you're great at Search Engine Optimisation then you could obtain high ranks for that keyword, however it would require a large amount of investment and time which could be used on better things. The lower your competitors is, then the more potential for achieving higher ranks. <br /> <a href="http://www.alyka.com.au/iPhone-Apps.aspx" rel="nofollow">link</a> <a href="http://www.alyka.com.au/iPhone-Apps.aspx" rel="nofollow">best iphone app developers australia</a> <br /> To repeat, there's no indication to convey that keyword instruments are a century appropriate. Whilst the merchant of the tool may possibly propose normally, I highly doubt it. The results must be taken like a grain of salt because they are only helpful to give you an idea as to what the search volume might be like for a particular keyword (high, average or low). With each instrument obtaining its results using different algorithms, in some instances their results won't support each other. Provided you use two of the keyword resources to research the search volume for key words, you should be able to create a great decision concerning whether a keyword might be worth optimising for. With that in mind, it'd even be smart to use your good sense to determine if a is one that YOU'D really use in a search. Otherwise, what is the point of optimization within the first place?</div>

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