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glen gatin

idc_texts: Some Exploratory Notes on Produsers and Produsage - 0 views

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collectiveintelligence researchmethodology sof2008

shared by glen gatin on 12 May 08 - Cached
  • These changes are facilitated (although, importantly, not solely driven) by the emergence of new, participatory technologies of information access, knowledge exchange, and content production, many of whom are associated with Internet and new media technologies.
  • J.C. Herz has described the same process as ‘harnessing the hive’ (2005) – that is, the harnessing of promising and useful ideas, generated by expert consumers, by commercial producers (and sometimes under ethically dubious models which appear to exploit and thus hijack the hive as a cheap generator of ideas, rather than merely harnessing it in a benign fashion).
  • These produsers engage not in a traditional form of content production, but are instead involved in produsage – the collaborative and continuous building and extending of existing content in pursuit of further improvement.
  • ...3 more annotations...
  • In such models, the production of ideas takes place in a collaborative, participatory environment which breaks down the boundaries between producers and consumers and instead enables all participants to be users as well as producers of information and knowledge, or what I have come to produsers (also see Bruns 2005a).
  • Sites of produsage flourish if they can attract a large number of engaged and experienced participants who adhere to the ideals of the site. This requires a balance between openness and structure – if sites are seen as being controlled by a closed in-group of participants, they are unlikely to attract new produsers into the fold, as these are likely to feel alienated; on the other hand, if anyone can participate without any sense of oversight by individuals or the established community as a whole, then cohesion is likely to be lost.
  • At such stages, projects often rely on a small number of highly engaged contributors, and it is crucial for them to both convey a sense of purpose and drive for the project as well as create an environment which invites participation from new contributors.
  • glen gatin on 12 May 08
     
    referenced in Scope Conf SAF2008
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