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started by anonymous on 08 Aug 14
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    MKT 445 Week 3 Team Assignment Sales Plan Phase Two Paper and Presentation

    Resources: Sales Plan: Phase One paper, University Library, Internet

    Utilize the organization and paper from Sale Plan: Phase One.

    Write a 2,500-word minimum sales plan report that includes 12-22 pages in length with charts and data graphs. In the sales plan report you must include the following:

    · Executive summary

    · Description of your selected product or service from the previous week

    · Outline of where your product or service is in the product life cycle from the previous week

    · Environmental scan from the previous week

    · Situation analysis from the previous week

    · SWOTT analysis from the previous week

    New information

    · Sales goals: Marketing; sales potential; and sales forecast chart with assumptions

    · Strategic plan: Sales strategy and customer relationship strategy

    · Tactics

    · Budget in spreadsheet format

    · Measurement tools

    Format your paper consistent with APA guidelines.

    Power Point Presentation: each team will present a 7-10 minute overview of their Sales Plan Phase 2 information

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