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Air care, as the word appears, means people are now more concerned about the air they breathe in. "Air" is the most essential element for our survival. Air fresheners are used basically to diffuse fragrance to the air to cover other pungent odors so that the smell of the surrounding makes you feel fresh.

An Indian woman is very much possessive about her kitchen and most of the time spent by her is in the kitchen preparing all sorts of tasty dishes. Kitchenware refers to all appliances, bakeware, utensils, cutlery, cookware, dishes and so on which are used in the kitchen. In India, kitchenware market is entirely motivated by its functional requirements and there is an enormous scope for market development.

Detergents are chemicals used in diluted form which have cleansing nature. There are different categories of detergents such as housing detergents used for household cleaning (washing clothes, toilet soap etc.), industrial detergents formulated for industries, synthetic detergents (bars, powder and liquids) and biological reagent for sanitization of proteins found in living cells.