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started by euroooluxury on 29 Apr 19
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    Cassina: One of the Top Italian Furniture Brands




    Cassina is one of the best Italian furniture brands renowned and appreciated all over the world. So let’s find out more about its long history and unique designs.



     


    Cassina’s history began in 1927 when 18-year-old Cesare Cassina and his brother Umberto decided to found their first company. Umberto and Cesare were sons and grandsons of carpenters from Meda, an Italian city famous for its craftsmanship traditions and numerous design furniture manufacturing workshops and factories. Initially it was a small family business specialized in the wood furniture production, later they introduced upholstered furniture to their business. Ninety years later Cassina has become one of the top Italian furniture brands, a real symbol of high-end design.


     


    Cassina | Top Italian Furniture Brands | eurooo.com


    MEX CUBE Sofa by Cassina


     


    In large part Cassina’s success can be explained by the strong personality and artistic instinct of Cesare Cassina. He wasn’t not a simple businessman but he actively participated in all the creative process, offering young and unknown designers a unique opportunity to express themselves. He was a man of vision who invested his time and money in some designers who later became real stars of Italian and international design, like Gaetano Pesce. Cesare Cassina gave a salary to the young designer without asking for anything in return, offering him a unique opportunity to continue his personal research. Later when Gaetano Pesce developed a revolutionary method for vacuum-packaging foam seats, resuming their full shape once unzipped from their packaging by the customer at home, he immediately proposed it to Cassina. Even today, Cassina offers a unique chance to young and unknown designers to express themselves and to experiment in their factory.  


     


    Cassina | Top Italian Furniture Brands | eurooo.com


    675 MARALUNGA 40 Sofa by Cassina


     


    Cassina has collaborated with the greatest Italian and international designers and architects: Le Corbusier, Charlotte Perriand, Frank Lloyd Wright, Ettore Sottsass, Gio Ponti, Gaetano Pesce and Vico Magistretti. Besides, it worked with numerous top designers of the moment: Jamie Hayon, Konstantin Grcic, Piero Lissoni, Rodolfo Dordoni, Mario Bellini, Jean-Marie Massaud, Tokujin Yoshioka, Philippe Starck and Patricia Urquiola, who became Cassina’s art director in 2015.


     


    Cassina | Top Italian Furniture Brands | eurooo.com


    ASPEN Sofa by Cassina


     


    The 1950s gave birth to the so-called “Italian miracle”, a post-war renaissance, an industrial boom that brought prosperity to the country’s north and central regions. Cassina took a primary part in this booming period of production and designing of Italian furniture with its center in Milan. The company shifted from its traditional handcraftsmanship to industrial production, exploring new production techniques and searching for innovative materials. Since 2005, Cassina has been part of the Poltrona Frau Group, one of the leading international companies producing luxury design furniture. This group includes also such famous Italian brands as Cappellini and Poltrona Frau.


     


    Cassina | Top Italian Furniture Brands | eurooo.com


    637 UTRECHT C90 Armchair by Cassina


     


    Driven by a pioneering and progressive vision of its founders, Cassina has always been ahead of its time, attracting some of the most talented designers and architects who created unique and new shapes, that later inspired and influenced the contemporary furniture design. Cassina creates a successful connection between past, present and future, presenting to the world the great classics of the most important architects of the twentieth century, relaunching the icons of modernity in its collections I Maestri and LC. The shapes and expressions that have traced the history of design from the fifties to the present day keep on living in the Contemporary collection, where iconic Made in Italy pieces are reinterpreted and updated for the modern life style. While Cassina’s most experimental approach is masterfully expressed in the Simon Collezione, that comprises some of the most representative pieces reflecting the relationship between culture and industry in Italian design.


     


    Cassina | Top Italian Furniture Brands | eurooo.com


    720 LADY Armchair by Cassina


     


    LC4 Chaise Lounge by Cassina is a part of the LC Collection. It’s a contemporary reproduction of the classic model designed in 1928 by Le Corbusier, Pierre Jeanneret, and Charlotte Perriand. LC4 is probably one of the most famous items created by the iconic Le Corbusier. Its shape was sculptured to fit the forms of human body. LC4 perfectly reflects Le Corbusier’s philosophy of perceiving furniture as “extensions of our limbs and adapted to human functions.”


     


    The three designers put man at the center of their creations, taking the idea that form and function should be at the service of relaxation, creating a perfect balance between its geometric simplicity and its ergonomic shape.


     


    Cassina | Top Italian Furniture Brands | eurooo.com


    LC4 Chaise lounge by Cassina


     


    Feltri Armchair is an iconic armchair created for Cassina by Gaetano Pesce in 1987. It’s a perfect and harmonious mix between art, design and functionality. This unique piece stands out for its enormous flexibility and for the fact that its mattress-like seat can be upholstered in a wide array of fabrics. Feltri armchair was created within Cassina Research Center, a place synonymous with experimentation and unlimited creative thinking. This armchair is entirely made of thick wool felt. This seat is produced using a specially patented technique and expresses the designer’s desire to explore all the possibilities of the material. 


     


    Cassina | Top Italian Furniture Brands | eurooo.com


    357 FELTRI Armchair by Cassina


     


    Award-winning Spanish architect and designer Patricia  Urquiola has been Cassina’s art director since 2015. She is known for her iconic pieces that reflect her creative sensibility and unique creative potential. 570 Gender is a unique armchair created by Patricia  Urquiola in 2016 and combining both traditional and modern features. It is produced in a rich combination of materials and colors for a wide variety of uses. This enveloping and cozy armchair is made even more comfortable by its back that can be leaned under body weight and then automatically returns to its original position. 570 Gender has already received several international design awards and prices.


     


    Cassina | Top Italian Furniture Brands | eurooo.com


    570 GENDER Armchair by Cassina


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