Group items tagged

It involves only presenting information that is positive to an idea or proposal and omitting information contrary to it.

Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts.

The "lesser of two evils" technique tries to convince us of an idea or proposal by presenting it as the least offensive option.

It is the use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes.

This is an attempt to simplify a complex situation by presenting one specific group or person as the enemy.

The plain folks device is an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person.

Simplification is extremely similar to pinpointing the enemy, in that it often reduces a complex situation to a clear-cut choice involving good and evil.

Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.

Transfer is often used in politics and during wartime. It is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind.