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Branding Deals Come Early in the Filmmaking Process - NYTimes.com - 0 views

www.nytimes.com/...05screen.html media culture advertising product placement branding
shared by Adam Kenner on 05 Apr 10 - Cached
  • Adam Kenner on 05 Apr 10
     
    "For the moviegoer, the shift will mean that advertising will become more integral to the movie. The change may not be obvious at first, but the devil is going to wear a lot more Prada. "
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