Nothing Sells Like Celebrity - The Boom in Endorsements - NYTimes.com - 0 views
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Adam Kenner on 22 Jun 08...where the star ends and the product and pitch begin has grown less and less discernible in the era of the human billboard. These days, it's nearly impossible to surf the Internet, open a newspaper or magazine, or watch television without seeing a celebrity selling something, whether it's umbrellas, soda, cars, phones, medications, cosmetics, jewelry, clothing or even mutual funds.
