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Adam Kenner

Christmas Creep: Target Is Apparently Aware Christmas Isn't Anytime Soon - 0 views

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    Back to school supplies? Halloween decorations? Depressing! Instead, focus on the distant future with this grossly unseasonal timepiece, a perfect gift for oblivious retail merchandisers and the counting impaired. Thanks, Target!
Aman Khani

Target your TV ads in specific region with Amagi - 0 views

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    Choose the national channel and broadcast your TV ads in specific region with amagi media by using technology infrastructure, split the broadcast signal to support different advertising in different parts of the country- on the same ad spot.
india art n design

Etawah's proposed Lion Safari Park - 0 views

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    The proposed Lion safari Park in Uttar Pradesh, India targets two outcomes with a single exercise - preserving the endangered species of Indian Lions and getting Etawah on the tourism map. Read here and leave us your views...
Jay Bienenstock

ESPN - Obama campaign goes virtual with video game ads - Videogames - 0 views

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    Obama ads target sports video gamers. Advertisements are now in video games. What next?
Mike .

Copyright Challenge for Sites That Excerpt - 0 views

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    Issued: March 2009. Big companies are starting to crack down on copyright infringements. With over 15 lawsuits in 2007, the number of lawsuits targeted against blogs has started to rapidly rise. The author, Brian Stelter, is a writer for New York Times who's main focus is on television and the digital media. This article seems to be aimed at the big companies who the author believes are unfairly digging into to copyright laws. The article mentions a lot of disputes such as the ones between New York Times and Gate House Media, Silicon Alley Insider and The Wall Street Journal, Associated Press and All Headlines News and others. Most of the websites getting sued were blogs or newspaper websites that quoted other people's works, assuming it would be okay under the "fair use" statute of copyright laws.
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    i went to the New York Times online to search the term, "copyright" to get an article relating to copyright issues or infringement. this article by Brian Stelter was published on March 1st, 2009. Stelter is a journalist for the New York Times. Stelter sides with the people who claim to be getting copyrighted. He bases the majority of his article against the bloggers and other online publishes "who seem to be on the rise." He also questions when excerpting from an article becomes illegal copying. Although he mostly sides with the people claiming to be copyrighted he also sheds light on those bloggers and online publishers whom give credit to those sites they excerpted information from. Statler keeps bringing up the issue of "excerpting to find value" in which online publishers combine articles to validate their thesis. In the end, Statler shows both sides of the story and doesn't leave out any information regarding the thoughts of both parties.
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    By BRIAN STELTER Published: March 1, 2009 Brian Stelter focuses on a quotation from the Silicon Alley Insider which quoted a quarter of Peggy Noonan's Wall Street Journal. "We thank Dow Jones in advance for allowing us to bring it to you." The editor added "in advance" because Dow Jones, the publisher of The Journal, had not given the blog permission to use the column. With this particular instance of copyright infringement and others, Stetler brings light to the fact that permission isn't being given between different industries when taking direct quotations or titles from that industries publication. "Some media executives are growing concerned that the increasingly popular curators of the Web that are taking large pieces of the original work - a practice sometimes called scraping - are shaving away potential readers and profiting from the content." He also brings up the numerous lawsuits that arise because of copyright infringement.
Glen Brickman

Understand Media - Media Literacy on the Web - Articles - How To Analyze a Television C... - 0 views

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    This articles gives viewers tips on how to analyze television commercials, because they can affect us in many ways even if we do not realize it. This article mentions six main questions that are important to keep in mind while viewing commercials. First one must consider what the product or service that is being promoted is, next one must consider what advertising techniques the companies are using to market their products. Thirdly one must determine how the music in the commercial is helpful in marketing the product. One must also consider how the actors affect their view of the product, and specify what the advertisement is doing to capture the viewers attention. Lastly one must determine who the commercials target audience is, and after a person has answered all these questions then and only then will they understand media literacy.
Maddie Penn

Analysis: Google's targeting Turns Algorithms on You - 0 views

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    Through things you've searched, videos you've watched and e-mails you've sent, google creates a profile about you, whether you have a google account or not. Though google claims it uses your profile to make its services work better, it actually uses this information to sell you to advertisers. By the things you search, google decides what advertisements to show.
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