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What does it take to brand a practice? Check out the powerful thought process that has endorsed Balmond Studio architecture, art and design!

"Please note that the American Anti-Aging Spolight is a paid endorsement for Caracol Cream. All information provided is for educational purposes only." (To promote their product, Caracol Cream creates a medical-sounding site--tricky advertising!)

Important viewpoint on the campaign and politics in "general." Former General, Chairman of the Joint Chiefs of Staff and Secretary of State Colin Powell announced Sunday that he will be voting for Sen. Barack Obama, citing the Democrat's "ability to inspire" and the "inclusive nature of his campaign."

...where the star ends and the product and pitch begin has grown less and less discernible in the era of the human billboard. These days, it's nearly impossible to surf the Internet, open a newspaper or magazine, or watch television without seeing a celebrity selling something, whether it's umbrellas, soda, cars, phones, medications, cosmetics, jewelry, clothing or even mutual funds.