HOW TO: Calculate the ROI of Your Social Media Campaign - 0 views
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First the bad news: If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math.
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In fact, a recent survey by Econsultancy found that 47% of the companies it surveyed said they were “not able to measure” their campaigns and that “the jury is still out” on the value gained from their social media investment.
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The most important formula in social media is your Customer Lifetime Value (CLV)
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ROI on social media. I find it interesting that when measuring a social market there are no social indicators that are valued. Does it make sense to slice social media into dollars and sense? I understand why you would need to justify it, but I am not sure that the greatest value of social media is driving traffic.