Group items tagged market - HGSET561

HBO Imagine - 2 views

www.hboimagine.com

emerging technology storytelling creativity

shared by Aimee Corrigan on 04 Oct 09 - Cached

Aimee Corrigan on 04 Oct 09

There are many sides to every story, see them all. HBO invites you to participate in a multi-dimensional storytelling experience that defies expectations and proves a change in perspective changes everything. Will you uncover the truth and see the bigger picture?

<div class="cArrow"> </div><div class="cContentInner">There are many sides to every story, see them all. HBO invites you to participate in a multi-dimensional storytelling experience that defies expectations and proves a change in perspective changes everything. Will you uncover the truth and see the bigger picture?</div>

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Jennifer Hern on 05 Oct 09

Nice find! Just like HBO to try and be at the front of every market.

<div class="cArrow"> </div><div class="cContentInner">Nice find! Just like HBO to try and be at the front of every market.</div>

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Techtonic Shifts : Blowing Your Freaking Mind: There's an App for That - 2 views

blog.newsweek.com/...ality-apps-iphone-android.aspx

shared by Jennifer Hern on 10 Oct 09 - Cached

Lego store in downtown Orlando has a  mesmerizing AR kiosk that tells kids what's inside each toy box—it's sure to empty a few parents' wallets.
- Jennifer Hern on 10 Oct 09
  
  No way! Now toy companies are actually going to have to start delivering on their marketing! I can't remember how many times I opened a toy and was totally disappointed because it had hardly anything in it.
  
  <div class="cArrow"> </div><div class="cContentInner">No way! Now toy companies are actually going to have to start delivering on their marketing! I can't remember how many times I opened a toy and was totally disappointed because it had hardly anything in it.</div>
  
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Huffington Post crowdsourcing headlines - 1 views

www.fastcompany.com/...-subtly-crowdsources-headlines

education Technology educational_technology crowdsourcing

shared by Niko Cunningham on 16 Oct 09 - Cached

Niko Cunningham on 16 Oct 09

HuffPo is now doing automated A/B testing for its headlines. How does that apply to ed? Online learners all have that liminal moment where they choose to click through or not click through. Proper A/B testing uncovers the motivation of why (or at least the effectiveness) of why some marketing copy and headlines work, and others dont. The best cloud-based ed. tech in the world means nothing if the click-through rate of a passive user is not substantial.

<div class="cArrow"> </div><div class="cContentInner">HuffPo is now doing automated A/B testing for its headlines. How does that apply to ed? Online learners all have that liminal moment where they choose to click through or not click through. Proper A/B testing uncovers the motivation of why (or at least the effectiveness) of why some marketing copy and headlines work, and others dont. The best cloud-based ed. tech in the world means nothing if the click-through rate of a passive user is not substantial.</div>

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Digital World Explorer - 3 views

www.good.is/...digital-world-explorer

emerging technology social web 2.0

shared by Aimee Corrigan on 10 Nov 09 - Cached

Aimee Corrigan on 10 Nov 09

The digital ethnographer Michael Wesch on the dark side of social media, what we learned from Iran, and why the future of the web depends on human interests-not market interests.

<div class="cArrow"> </div><div class="cContentInner">The digital ethnographer Michael Wesch on the dark side of social media, what we learned from Iran, and why the future of the web depends on human interests-not market interests.</div>

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Currents - Virtual Classrooms Could Create a Marketplace for Knowledge - NYTimes.com - 0 views

www.nytimes.com/...07iht-currents.html

virtual_classroom

shared by Jennifer Hern on 08 Nov 09 - Cached

The magazine told of a new building at the University of Miami, doughnut-shaped and carved up into 12 rooms. Professors stood in the hole and had their image projected into every room simultaneously. Faculty productivity was said to have soared. What was lost in intimacy would, readers were assured, be made up for by feedback buttons on students’ chairs, including one for “I don’t understand.”
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Thanks to broadening Internet access, advances in multimedia and the market potential of millions of historically underserved learners among the developing world’s youth and the rich world’s adults, modern versions of the doughnut building are flowering globally: systems through which chunks of teaching can be “scaled up,” in business jargon, and beamed to hundreds of thousands worldwide.
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Allow anyone anywhere to take whatever course they want, whenever, over any medium, they say. Make universities compete on quality, price and convenience.
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Jennifer Hern on 08 Nov 09

Virtual professors? I think a virtual Dede would be cool, but I like knowing his mustache is real, and not bought in a virtual hair salon.

<div class="cArrow"> </div><div class="cContentInner">Virtual professors? I think a virtual Dede would be cool, but I like knowing his mustache is real, and not bought in a virtual hair salon.</div>

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The Goods May Be Virtual, but the Profit Is Real - NYTimes.com - 0 views

www.nytimes.com/...07virtual.html

virtual_reality virtual_shopping games video_games online_games

shared by Jennifer Hern on 08 Nov 09 - Cached

But it is quickly becoming commonplace for people to spend a few dollars on them to get ahead in an online game or to give a friend a gift on a social network.
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Most of the momentum in the virtual goods market comes not from gifts but from social games, where people buy items to improve their performance in the game or just to build up a collection that will impress friends.
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Jennifer Hern on 08 Nov 09

If only educational games were engaging enough for students to want to pay to play...

<div class="cArrow"> </div><div class="cContentInner">If only educational games were engaging enough for students to want to pay to play... </div>

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Inflating the Software Report Card - 2 views

www.nytimes.com/...-results-despite-the-hype.html

shared by Jennifer Lavalle on 12 Oct 11 - No Cached

Jennifer Lavalle on 12 Oct 11

Speaking of being wary of marketers pitching 'magical digital products'...this study found "no discernible effects" on high school students standardized test scores - of course, we must ask how the effects were measured (what the test actually tests) and measure in what ways software has a meaningful effect on student's learning...

<div class="cArrow"> </div><div class="cContentInner">Speaking of being wary of marketers pitching 'magical digital products'...this study found "no discernible effects" on high school students standardized test scores - of course, we must ask how the effects were measured (what the test actually tests) and measure in what ways software has a meaningful effect on student's learning...</div>

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Melinda Schindler on 13 Oct 11

I think Karen Cator makes a good point in the article when she talks about standardized tests being the sole gauge for assessing the effectiveness of the programs. While the programs may be used with the intent to improve test scores, I'd also argue it's important for digital literacy to be valued as a skill in its own right. Thus while test scores may not reflect the sought-after results, other important skills may still have been developed by using the programs.

<div class="cArrow"> </div><div class="cContentInner">I think Karen Cator makes a good point in the article when she talks about standardized tests being the sole gauge for assessing the effectiveness of the programs. While the programs may be used with the intent to improve test scores, I'd also argue it's important for digital literacy to be valued as a skill in its own right. Thus while test scores may not reflect the sought-after results, other important skills may still have been developed by using the programs.</div>

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Freedom to fail is what made Steve Jobs - 1 views

diigo.com/0kmjk

education learning social

shared by Kinga Petrovai on 25 Oct 11 - No Cached

Kinga Petrovai on 25 Oct 11

Let us now argue about how to create the next Jobs Having paid Steve Jobs the full measure of our devotion, let us now argue about how to create the next Steve Jobs. Which choices can governments and educators make that will encourage the next miraculous hybrid of gearhead, design genius, marketing whiz and change catalyst?

<div class="cArrow"> </div><div class="cContentInner">Let us now argue about how to create the next Jobs Having paid Steve Jobs the full measure of our devotion, let us now argue about how to create the next Steve Jobs. Which choices can governments and educators make that will encourage the next miraculous hybrid of gearhead, design genius, marketing whiz and change catalyst?</div>

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The Newest Companies Coming Out Of Incubators: EdTech | Fast Company - 3 views

www.fastcompany.com/...oming-out-of-incubators-edtech

technology education learning t561 educational_technology

shared by Maung Nyeu on 28 Oct 11 - No Cached

Maung Nyeu on 28 Oct 11

Three long-time Silicon Valley entrepreneurs, veterans from Yahoo, Sun Microsystems, and Google, started funding education start-ups last Spring. Their incubator, Imagine K12, has now "graduated" its first group of startups. If accepted, Imagine K12 give $15k to $20k to startups and empower them with "dazzling network of connections."

<div class="cArrow"> </div><div class="cContentInner">Three long-time Silicon Valley entrepreneurs, veterans from Yahoo, Sun Microsystems, and Google, started funding education start-ups last Spring. Their incubator, Imagine K12, has now "graduated" its first group of startups. If accepted, Imagine K12 give $15k to $20k to startups and empower them with "dazzling network of connections."</div>

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Research and Markets: Mobile Learning: Learning in the Palm of Your Hand | Business Wire - 2 views

www.businesswire.com/...en

technology education learning t561