Elsevier partners with edX to provide free versions of textbooks to MOOC students | Ins... - 0 views
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Cole Shaw on 26 Sep 12Kind of ironic, but "old tech" using new tech to promote sales of old tech. Basically Elsevier is giving students in an edX course a free, static version of one of its textbooks. Students then see a link to purchase a discounted, dynamic version--and it seemed to bump up sales! Also interesting is that edX gets a cut of the book sales--maybe another avenue for them to become sustainable, in addition to charging for certification.