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Android's Best Augmented Reality App Hits the iPhone - 3 views

gizmodo.com/...ed-reality-app-hits-the-iphone

AR Layar augmented reality iphone gizmodo t561 emerging technology

shared by Robert Schuman on 17 Oct 09 - Cached

David Chen on 17 Oct 09

Augmented Reality continues to seep into reality: "Layar, the first camera-based AR app to really blow us (or anyone) away, has quietly slipped into the App Store. As with the Android version, the app overlays all kinds of information onto a live view of the world around you."

<div class="cArrow"> </div><div class="cContentInner">Augmented Reality continues to seep into reality: "Layar, the first camera-based AR app to really blow us (or anyone) away, has quietly slipped into the App Store. As with the Android version, the app overlays all kinds of information onto a live view of the world around you."</div>

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Robert Schuman on 19 Oct 09

Layar, the first phone-based AR web browser on the market, has come to the iPhone 3GS.

<div class="cArrow"> </div><div class="cContentInner">Layar, the first phone-based AR web browser on the market, has come to the iPhone 3GS.</div>

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Robert Schuman on 19 Oct 09

Layar, the first phone-based AR web browser on the market, has come to the iPhone 3GS ... expect me to be wandering the Harvard campus seeing what this app can do ...

<div class="cArrow"> </div><div class="cContentInner">Layar, the first phone-based AR web browser on the market, has come to the iPhone 3GS ... expect me to be wandering the Harvard campus seeing what this app can do ...</div>

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YouTube - How to use Droid Layar reality browser - 0 views

www.youtube.com/watch

AR Layar

shared by anonymous on 23 Nov 10 - No Cached

anonymous on 23 Nov 10

Extending yesterdays topic on AR, here is an app developed in the Netherlands which is a bit different than others in the field. Check out the video linked here.

<div class="cArrow"> </div><div class="cContentInner">Extending yesterdays topic on AR, here is an app developed in the Netherlands which is a bit different than others in the field. Check out the video linked here. </div>

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Augmented Reality: Not That Real Yet - BusinessWeek - 1 views

www.businessweek.com/...b4157075333212.htm

augmented_reality AR apps

shared by Jennifer Hern on 07 Dec 09 - Cached

In theory, a service should be able to take your latitude, longitude, and orientation and tell you exactly what you are looking at. Alas, the data aren't nearly accurate enough for that.
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There's an even bigger conceptual problem with augmented reality as it is used today by a variety of search apps such as the Layar Reality Browser, Wikitude World Browser, or Presselite's Bionic Eye.
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Jennifer Hern on 07 Dec 09

AR not ready for prime time because of inaccurate GPS data and apps that only provide information about locations within the user's line of sight.

<div class="cArrow"> </div><div class="cContentInner">AR not ready for prime time because of inaccurate GPS data and apps that only provide information about locations within the user's line of sight.</div>

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If You're Not Seeing Data, You're Not Seeing | Gadget Lab | Wired.com - 0 views

www.wired.com/...augmented-reality

AR augmented_reality

shared by Jennifer Hern on 22 Sep 09 - Cached

“augmented reality,” where data from the network overlays your view of the real world
- Jennifer Hern on 22 Sep 09
  
  I knew that.
  
  <div class="cArrow"> </div><div class="cContentInner">I knew that.</div>
  
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developers are creating augmented reality applications and games for a variety of smartphones
- Jennifer Hern on 22 Sep 09
  
  Who are these developers? Lots of $$ backing them?
  
  <div class="cArrow"> </div><div class="cContentInner">Who are these developers? Lots of $$ backing them?</div>
  
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embraced a version of the technology to enhance their products and advertising campaigns.
- Jennifer Hern on 22 Sep 09
  
  Of course AR has been used to enhance private $$ making industries.
  
  <div class="cArrow"> </div><div class="cContentInner">Of course AR has been used to enhance private $$ making industries.</div>
  
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...23 more annotations...
Tom Caudell, a researcher at aircraft manufacturer Boeing, coined the term “augmented reality” in 1990.
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head-mounted digital display
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was an intersection between virtual and physical reality
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he wants to be able to point a phone at a city it’s completely unfamiliar with, download the surroundings and output information on the fly.
- Jennifer Hern on 22 Sep 09
  
  Called Anywhere Augmentation.
  
  <div class="cArrow"> </div><div class="cContentInner">Called Anywhere Augmentation.</div>
  
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stifled by limitations in software and hardware
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requires a much more sophisticated artificial intelligence and 3-D modeling applications
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must become affordable to consumers
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early attempts have focused on two areas
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your computer is prominently appearing in attention-grabbing, big-budget advertisements
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Mattel is using the same type of 3-D imaging augmented reality in “i-Tag” action figures f
- Jennifer Hern on 22 Sep 09
  
  Mattel is experimenting with AR... can I get a job there?
  
  <div class="cArrow"> </div><div class="cContentInner">Mattel is experimenting with AR... can I get a job there?</div>
  
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isn’t truly useful in a static desktop environment, Höllerer said, because people’s day-to-day realities involve more than sitting around all day
- Jennifer Hern on 22 Sep 09
  
  Okay... so desktop computers are not for AR tech. People are mobile, so AR should be mobile. But what about people stuck sitting at a desk all day?
  
  <div class="cArrow"> </div><div class="cContentInner">Okay... so desktop computers are not for AR tech. People are mobile, so AR should be mobile. But what about people stuck sitting at a desk all day?</div>
  
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And that’s why smartphones, which include GPS hardware and cameras, are crucial to driving the evolution of augmented reality.
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Ogmento, a company that creates augmented reality products for games and marketing
- Jennifer Hern on 22 Sep 09
  
  Ogmento... see if they want to hire me, too.
  
  <div class="cArrow"> </div><div class="cContentInner">Ogmento... see if they want to hire me, too.</div>
  
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movie posters will trigger interactive experiences on an iPhone, such as a trailer or even a virtual treasure hunt to promote the film.
- Jennifer Hern on 22 Sep 09
  
  This is going to bring out the inner nerd in everyone....
  
  <div class="cArrow"> </div><div class="cContentInner">This is going to bring out the inner nerd in everyone....</div>
  
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The Layar browser (video above) looks at an environment through the phone’s camera, and the app displays houses for sale, popular restaurants and shops, and tourist attractions
- Jennifer Hern on 22 Sep 09
  
  Where does this information come from? Who creates this information? Selected sources/companies who pay to have their information posted? A whole new competitive marketing strategy in the making.
  
  <div class="cArrow"> </div><div class="cContentInner">Where does this information come from? Who creates this information? Selected sources/companies who pay to have their information posted? A whole new competitive marketing strategy in the making.</div>
  
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it’s not truly real-time: The app can’t analyze data it hasn’t downloaded ahead of time.
- Jennifer Hern on 22 Sep 09
  
  I can only imagine crowds of people walking the streets staring at their apps, running into people and lamp posts, not to mention getting run over by cars... I think this technology might weirdly affect the health insurance industry.
  
  <div class="cArrow"> </div><div class="cContentInner">I can only imagine crowds of people walking the streets staring at their apps, running into people and lamp posts, not to mention getting run over by cars... I think this technology might weirdly affect the health insurance industry.</div>
  
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You know more, you find more, or you see something you haven’t seen before.
- Jennifer Hern on 22 Sep 09
  
  this is supposed to be the advantage of using AR from a commercial perspective... it is still self-centralized.
  
  <div class="cArrow"> </div><div class="cContentInner">this is supposed to be the advantage of using AR from a commercial perspective... it is still self-centralized.</div>
  
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Nokia is currently testing an AR app called Point & Find, which involves pointing your camera phone at real-world objects and planting virtual information tags on them
- Jennifer Hern on 22 Sep 09
  
  This can be a really cool feature for teachers if they have a closed-group option. If you are part of the large network, there is all sorts of things people might plant that you don't want to see or know about... Another thought, if there is a closed-group option, perhaps this will create a whole new way of drug trafficking and helping illegal organizations hide information from authorities.
  
  <div class="cArrow"> </div><div class="cContentInner">This can be a really cool feature for teachers if they have a closed-group option. If you are part of the large network, there is all sorts of things people might plant that you don't want to see or know about... Another thought, if there is a closed-group option, perhaps this will create a whole new way of drug trafficking and helping illegal organizations hide information from authorities.</div>
  
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the hardware is finally catching up to our needs
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Nvidia Tegra, a powerful chip specializing in high-end graphics for mobile devices.
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place (real) Skittles on the physical map and shoot them to set off (virtual) bombs
- Jennifer Hern on 22 Sep 09
  
  Are you kidding me? Marketing Skittles within an AR game?
  
  <div class="cArrow"> </div><div class="cContentInner">Are you kidding me? Marketing Skittles within an AR game?</div>
  
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open API to access live video from the phone’s camera
- Jennifer Hern on 22 Sep 09
  
  Need this technology in order to produce AR. iPhone does not have it. Wonder why.
  
  <div class="cArrow"> </div><div class="cContentInner">Need this technology in order to produce AR. iPhone does not have it. Wonder why.</div>
  
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live tweets of mobile Twitter users around your location.
- Jennifer Hern on 22 Sep 09
  
  I can just imagine what a nightmare this app would be in a classroom full of students with handhelds....
  
  <div class="cArrow"> </div><div class="cContentInner">I can just imagine what a nightmare this app would be in a classroom full of students with handhelds....</div>
  
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Jennifer Hern on 22 Sep 09

Background on Augmented Reality. Reading for 9/14.

<div class="cArrow"> </div><div class="cContentInner">Background on Augmented Reality. Reading for 9/14.</div>

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Which Augmented Reality Startups Are Most Ready for Market? We Rank Them. - NYTimes.com - 0 views

www.nytimes.com/...tartups-are-most-re-96822.html

Augmented Reality Startup Tier Metaio Total Immersion Zugara Layar Mobilizy Tonchidot SeakiCamera Acrossair int13 Ogmento

shared by Benjamin Berte on 16 Sep 09 - Cached

Benjamin Berte on 16 Sep 09

Here's an individual analysis of each company and how it rated according to Technology, Business Model and Utility

<div class="cArrow"> </div><div class="cContentInner">Here's an individual analysis of each company and how it rated according to Technology, Business Model and Utility</div>

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