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The publisher, Melville House, has recently come out with the "hybrid book". This product includes a book and a corresponding DVD, which provides background information and pictures pertaining to the story. Although I see the educational significance, I am skeptical as to whether or not the hybrid book will catch on. 

So much potential to bring books alive to learners & enhance content.  However, we can't forget that developing the imagination by creating your own pictures from what you read is also important. 

Creating a hybrid book combingin an ordinary book and an iPhone