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What Is Face Serum? Face serums are skincare products with highly concentrated ingredients. Though they are highly concentrated they are very light when we use and address different skin concerns. The difference between a moisturizer and serum is, a moisturizer keeps the skin hydrated whereas the face serum addresses specific skin issues like removing fine lines, wrinkles, dark spots, minimizes skin pores, improves skin elasticity. It must be a part of everyday skincare routine to get the desired results.