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What Is Face Wash? A face wash is a foam-based formula that is designed to deeply cleanse the skin, usually works by lathering up when mixed with water. It scrubs away the excess oil, dirt, and impurities from the skin's surface. They are generally formulated to use in the mornings or after a long day of sweat and exposure to the elements. What Is a Cleanser? A cleanser is typically with gentle formula, formulated to remove dirt, makeup and impurities without washing away skin's natural moisture. Cleansers are formulated in different forms like milk, creams, gels and balms. They serve depending on skin type and concerns. Cleansers don't always foam and are more hydrating and nourishing than a face wash.