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What Is Blue Beauty? Blue Beauty is a revolution from the beauty industry expert Jeannie Jarnot where the concept focuses on following a skincare routine by using beauty products that do not harm oceans or marine life and helps to retain a safe planet. Green Beauty encourages natural, non-toxic ingredients and where eco-friendly practices are followed. This is a step ahead of Blue Beauty where it not only avoids environmental harm but contributes to environmental wellness, but it actively contributes to planetary wellness. It reduces plastic pollution, usage of safe reef ingredients and contributes to support marine conservation.