First Lady Michelle Obama Launches "You Are What You Drink" Campaign - 0 views
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anonymous on 16 Aug 17The International Bottled Water Association (IBWA) is proud and excited to be a supporter of a collaboration between the Partnership for a Healthier America (PHA) and PHA Honorary Chair First Lady Michelle Obama to encourage Americans to make an easy choice to help improve their health and well-being every day: drink more water. On Thursday, September 12, in Watertown, Wisconsin, the First Lady, joined by IBWA and other supporters, kicked off the effort that encourages people to drink more water, more often. The campaign is being rolled out in a consumer product fashion, with celebrities actively promoting water as a healthy drink and a coordinated social media push. PHA is asking people across the country to visit www.YouAreWhatYouDrink.org to get more information about the campaign. Anyone can use the logo and messages to encourage others to drink more water by Tweeting about it, Facebooking it, Instagraming it, and talking about it. The effort can be found across social media properties at @urH2O or via the hashtag #drinkH2O.