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One innovative company is introducing rEarth, a line of 100% recycled flowerpots made from water bottles. Since only about 25% of plastic water bottles get recycled, the company hopes their new line will help raise awareness and encourage recycling. If you've ever bought a plant at a garden center or grocery store, chances are it came in a plastic pot. Stores and greenhouses prefer plastic because it's clean, inexpensive,

The International Bottled Water Association's (IBWA) consumer website www.bottledwatermatters.org (BWM) has launched a new YouTube video that provides bottled water facts to help counter anti-bottled water activism on college campuses.

An interesting New York Times article discusses the use of plastics to make fleece. It was not until 1993 that industry-leasers Patagonia and Polartec began pursuing the use of recycled plastics in their materials. In recent years, however, the industry has greatly improved the use of recycled plastics (such as bottled water containers) to embrace environmental issues and still keep consumers warm and comfortable.

Nigeria's first house built from discarded plastic bottles is proving a tourist attraction in the village of Yelwa. Hundreds of people - including government officials and traditional leaders - have been coming to see how the walls are built in the round architectural shape popular in northern Nigeria.