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The public awareness campaign for community pharmacy, 'Ask Your Pharmacist Week' this year will be on 31 October - 7 November, the National Pharmacy Association (NPA) has announced. Every year AYP Week is held across the UK, with an aim to raise awareness of pharmacy services and to prompt conversations with key stakeholders at a local level about community pharmacy's role and benefits. Activities in previous years have ranged from public exhibitions and window posters to social media campaigns, projects with patient groups and visits to pharmacies from local dignitaries and politicians. NPA Head of Communications, Stephen Fishwick, said, "AYP Week is an important fixture in the pharmacy calendar, as it creates a space for focused public awareness activities to help customers, patients and stakeholders understand more fully the community pharmacy offer. We want people to be more aware of long-standing and new NHS services plus the skills and expertise on offer in pharmacies across the UK. AYP also aims to cultivate a richer dialogue with key stakeholders, which in England now includes leaders in Integrated Care Systems."

The National Pharmacy Association has announced the theme for this year's 'Ask Your Pharmacist Week' campaign - 'Meet Your Local Pharmacy Team'. The campaign, scheduled for October 30 to November 6, seeks to enhance awareness of pharmacy services and initiate dialogues with local stakeholders, highlighting the role and advantages of community pharmacy, the NPA said in a statement. NPA has organised an array of promotional activities, spanning window displays, social media engagements, partnerships with patient groups, radio and TV interviews, and visits to pharmacies by local dignitaries and politicians during the week. "AYP Week 2023 will acquaint individuals with the pharmacist's skill set and the broader community pharmacy workforce, showcasing their collaborative efforts in delivering a secure and efficient service, encompassing NHS clinical care," said Stephen Fishwick, NPA's Head of Communications. "As always, the NPA will furnish campaign resources for our members and other participants interested in engaging with this enduring initiative."

The National Pharmacy Association (NPA) has announced that Ask Your Pharmacist Week 2024 will be organised from 4-11 November across the UK. This annual event aims to raise awareness of pharmacy services and to prompt conversations at a local level about community pharmacy's role and benefits, the NPA said in a statement. Ask Your Pharmacist Week encourages local engagement through various activities such as window displays, social media campaigns, pharmacy visits by community dignitaries, presentations to local patient groups, radio phone-ins, and TV. The week holds a significant place in the pharmacy calendar, as NPA describes "it creates a "platform for public awareness activities that help patients and stakeholders understand more fully the community offers." The NPA, which organises the campaign, emphasises the importance of making appropriate use of NHS services and increasing public awareness of the skills and expertise available in pharmacies across the UK.

The Pharmaceutical Services Negotiating Committee (PSNC) has shared materials to help community pharmacy in communicating relevant advice to people during this heatwave. The UK Health Security Agency (UKHSA) has issued a heat-health alert for the next few days. It has also published a beat the heat poster, along with its heatwave guidance, which could be used in pharmacies to raise awareness. "During this heatwave, the public may turn to community pharmacy teams for advice about staying well during the hot weather or to seek assistance when feeling unwell because of the heat," PSNC said. It has previously developed materials that may be used by community pharmacy teams to communicate relevant messages contained in the Heatwave Plan for England and the NHS website guidance on how to cope in hot weather.

The annual UK-wide public awareness campaign, Ask Your Pharmacist Week, organised by the National Pharmacy Association (NPA), has begun today (4 November). The campaign theme, "Professional and Convenient Healthcare, from Your Local Pharmacy Team", aims to highlight the skills and knowledge of community pharmacists and the wider pharmacy team, and their track record of safely delivering clinical services. Furthermore, it emphasises that community pharmacists work closely with GPs and the rest of the local healthcare team to make sure patients get the best possible care. The central message of this year's campaign is: "Your local pharmacy team is highly skilled and well equipped to provide convenient clinical care, including treatment for common illnesses, as part of the wider local NHS team." Throughout the week, pharmacies across the country will promote their expertise and services, including NHS-supported treatments for common ailments.

NHS England has launched the first major update to the 'Act FAST' campaign since 2009, as new data reveals that many stroke patients wait almost an hour and a half on average before making an emergency call. The updated campaign urges the public to call 999 immediately if anyone experiences one of the three common stroke symptoms: difficulty smiling (Face), trouble raising an arm (Arms), or slurred speech (Speech). Around 100,000 people are estimated to suffer a stroke each year in the UK, which occurs when the blood supply to part of the brain is cut off. Without prompt treatment, a stroke can lead to death or long-term disabilities such as paralysis, memory loss and communication problems. Strokes remain the fourth single leading cause of death in the UK, resulting in about 38,000 deaths each year. An analysis of NHS data for 2023-24 indicated that among 41,327 patients with a recorded time of symptom onset, the average time from the first symptom to making a 999 call was 88 minutes. Additionally, a poll of 2,001 adults in England revealed that 57 per cent of respondents believed you should have 2-3 symptoms of a stroke before calling 999, despite the fact that even one symptom is a sign of a medical emergency.