Big Data Analytics: Descriptive Vs. Predictive Vs. Prescriptive - InformationWeek - 0 views
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In any big data setup, the first step is to capture lots of digital information, "which there's no shortage of
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The purpose of descriptive analytics is to summarize what happened. Wu estimated that more than 80% of business analytics -- most notably social analytics -- are descriptive.
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In the most general cases of predictive analytics, "you basically take data that you have to predict data you don't have,"
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