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A cover letter gives you a chance to make a case for yourself, and cover everything you cannot express in your resume. It affords you an opportunity to come across as real people and explain your suitability for the desired position, to potential employers. Companies often look for thoughtfully written cover letters, as a method of screening applicants who lack the necessary skills or interest for the said position. Cover letter can thus form into a marketing vehicle for any prospective job seeker.

With increasing use of new media in recruitment, you need more than a resume to showcase your personal brand and stand out from your competitors. Regular CVs alone are not enough to convince potential employers why you should be chosen for a job. Let your 1-min unique self-promoting video and LinkedIn profile do the personal branding for you and help you get noticed by employers.

Today employers face multiple challenges with traditional online hiring portals such as:

ü  Escalating cost of accessing candidates database which is largely unused

ü  Time-consuming candidate search and review process

ü  Hard to zero-in on the right resource

ü  Limited branding options

Needless to say, all the above factors slow hiring online which delays bringing candidates on-board. To help employers tackle these online recruitment problems, Pinhopes - a new-age online hiring destination, has introduced innovative profile filtering features, video based online hiring process, multiple branding avenues combined with cost-effective payment option. Here are the key differentiators which help employers hire 3x faster:

Get relevant applications from interested candidates - Every time

Unlike existing online recruitment portals Pinhopes doesn't deal in database business which means employers are not required to search for right candidates, in a database which is largely unused. Instead employers get relevant applications directly from active job seekers for a job opening, without putting much effort.

No tedious candidate search process - Advanced built-in search bubbles best ta