Sales skills in the medical device sector face numerate challenges, from changing regulatory environments and buying methods to increased complexity of the technology in question. Now, the business consultancy Huthwaite International is trying to find answers.
Developing a sound regulatory strategy, in-depth understanding of the country or region-specific regulatory requirements for specific product categories, along with accurate interpretations, implications, and applicability of such regulations, are instrumental in achieving a global outreach for medical products. Whether the product is a medical device, diagnostics, biologics, or a pharmaceutical drug, a careful consideration of the regulatory strategy early on is crucial for securing timely clearances or approvals.