amjphnation01038-0013.pdf (application/pdf Object) - 0 views
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Dianne Rees on 08 Sep 10Has some interesting things to say about motivation (beware, this is a 1949 article, so there are some chauvinistic musings). Main point is that "health education can only be achieved by linking what is to be taught to the endogenous motivation of the person addressed" (i.e., the personal goals of an individual)