Group items tagged

No Junk food ads on television will be allowed before the 9 pm watershed from October 2025 under a new law. The UK government confirmed the final details of advertising restrictions, including a ban on paid online junk food adverts, on Tuesday (3 December). The proposed legislation is part of a broader strategy to curb childhood obesity and address rising rates of obesity-related diseases such as diabetes and heart disease. Detailed guidance on which food and drink categories will be covered by the regulations has also been published. These measures are expected to remove 7.2 billion calories per year from UK children's diets, potentially preventing around 20,000 cases of childhood obesity. Health secretary Wes Streeting emphasised the need for such preventative action, stating: "Obesity robs our kids of the best possible start in life, sets them up for a lifetime of health problems, and costs the NHS billions. "This government is taking action now to end the targeting of junk food ads at kids, across both TV and online.

Rachna Chhatralia, superintendent pharmacist at Day Lewis, has suggested that obesity should be a key focus area of the upcoming 10-year health plan. She advocated for a weight loss service to be commissioned through community pharmacies to address this growing public health issue effectively. "Obesity is a big problem in the UK, and it has progressively worsened as a result of COVID, with people being at home, unable to access gyms, and developing unhealthy eating habits," Rachna told Pharmacy Business. Rachna, the winner of the Pharmacy Business' Aspiring Pharmacy Leader of the Year, emphasised the urgent need to tackle obesity as it can lead to other long-term conditions in the long run and cost the NHS a lot of money. "If you don't try and tackle the obesity rate, you're then looking at treatment for other comorbidities, such as hypertension, diabetes, and cardiovascular issues, including heart attack and strokes. It just spirals out of control," she explained.

Britain plans to launch a pilot programme exploring how new weekly weight-loss shots such as Novo Nordisk's Wegovy can be given to obese patients by general practitioners even as the drug's market launch remains unclear. The government's announcement on the £40 million pilot programme comes after drug cost-effectiveness watchdog NICE in March recommended the use of Wegovy in adults with at least one weight-related condition and a body mass index of 35, but only within the NHS specialist weight management scheme. The timing of Wegovy's launch in Britain - which would be only the fourth country to use it - is uncertain, however, after Novo last month rationed starter doses to secure supply to U.S. patients already on the regimen, after it was overwhelmed by demand there. British Prime Minister Rishi Sunak said on Wednesday (May 7) the pilot and fighting obesity-related diseases could reduce pressure on hospitals. It would also support "people to live healthier and longer lives, and helping to deliver on my priority to cut NHS waiting lists". The NHS endured a tough winter in England in particular, with waiting lists hitting record highs and staff striking for higher pay amid double-digit inflation.

Wegovy maker Novo Nordisk said on Tuesday (Aug 8) a large study had shown the highly effective obesity treatment also had a clear cardiovascular benefit, boosting the Danish company's hopes of moving beyond its image as a lifestyle drug. The increasingly popular Wegovy has transformed the weight-loss market since its U.S. launch in June 2021, capturing the attention of patients, investors and celebrities worldwide. Novo's news lifted shares in Europe's second-most valuable listed company after LVMH by more than 17 per cent to record highs. They have now surged almost 165 per cent over the past two years. The results of the late-stage trial may help persuade insurers in the U.S. and cost-conscious health authorities in Europe to cover the cost of Wegovy, which is $1,300 a month in the United States, for a wider range of patients. U.S. law classifies weight-loss treatments as lifestyle drugs and bars the Medicare health plan for older Americans from covering them and experts said the new data could lead the U.S. government to reassess that.