Sales skills in the medical device sector face numerate challenges, from changing regulatory environments and buying methods to increased complexity of the technology in question. Now, the business consultancy Huthwaite International is trying to find answers.
An experimental device made from layered filter paper is helping Rice University bioengineers study calcifying heart diseases.
The filter paper is structured in a way that mimics the layering of aortic heart valves, recreating the means by which cells spread through cardiac tissue in a laboratory setting. It may not look much like a heart valve, but in practice it simulates the proliferation process in the same way.
Royal Philips has introduced the new HeartStart Intrepid monitor/defibrillator to assess and treat patients in medical emergencies across pre-hospital and hospital settings.