NHS England on Monday (19 February) unveiled a new multichannel campaign to inform the public about the additional services offered at their local pharmacy
under the recently launched Pharmacy First service.
The extended service allows patients to get treatment and medicines from their local pharmacy for seven common conditions, including sinusitis, sore throat,
earache, infected insect bite, impetigo, shingles, and uncomplicated urinary tract infections in women, without needing to see a GP.
As part of its 'Help Us, Help You' campaign, NHS England has started running adverts across on-demand TV services, radio, bus stops and billboards as well as
social media, encouraging people to use their high street pharmacies for treatment of these common illnesses.
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