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After a tough workout, you're bound to experience some muscle pain, since your muscles are working harder than they usually do. Here are six ways that will help relieve the soreness and ache in your muscles after a workout routine: 1. DRINK PLENTY OF WATER 2. ADD SOME HEAT 3. GET A MASSAGE 4. KEEP MOVING 5. EAT WITHIN 30 MINUTES OF EXERCISING 6. POST WORKOUT SUPPLEMENTATION If you're trying to relieve muscle pain after exercise, then you should follow these tips. The faster your body can recover from tough workouts and other physical activity, the sooner you'll be able to get back out there and stay active.

ITV on Tuesday (Aug 15) said it had agreed to invest in pain relief brand Flarin Holdings Ltd, making it the British broadcaster's first consumer healthcare investment. The company has agreed to subscribe for £2 million worth of shares in Flarin, with an option to subscribe for two more tranches of 1.5 million pounds each. In return, Flarin would get advertising space across ITV's channels and ITVX. ITV said its investment will "help Flarin build mass market brand awareness by bringing the brand to millions of consumers via ITV platforms. This will be a step change in the size of the campaign and the approach to scaling the Flarin brand to date." Director of ITV AdVentures, Sheena Amin, said: "It's fantastic to be announcing our latest Media for Equity investment into Flarin. With its innovative and patented lipid technology, Flarin offers many unique benefits to those suffering from joint and muscular pain compared to any other product on the market. Flarin is already one of the fastest growing analgesics in the market and I am confident that we will see the company grow to new heights following a brand building campaign across ITV."

Despite a 13 per cent increase from last year, less than a quarter (21%) of pharmacy teams recommend Proton Pump Inhibitors (PPIs) as a first line of treatment for frequent heartburn. There has been a 4% decrease in pharmacy teams considering 'frequent heartburn' as a condition that occurs more than once a week 8-in-10 said a larger pack size would be useful to their patients who suffer from frequent heartburn. Haleon, formerly part of GSK, has recently commissioned research to better understand how pharmacy teams help patients to treat frequent heartburn. Comparing with data captured last year, there has been a been a +13% increase in the number of pharmacy teams recommending Proton Pump Inhibitors (PPIs) (21% in 2022 vs 8% in 2021). Nexium Control, the UK's number one heartburn product for 24-hour protection, aims to use this research to provide better support for pharmacists and their teams and encourage the recommendation of PPIs, where appropriate for frequent heartburn, over other heartburn remedies.

Are you attempting to eat healthy in order to prepare for your summer beach body? When it comes to achieving optimal body composition, following a healthy diet can be challenging. It's very easy to eat too many calories while eating foods that society considers to be healthy. It's important to remember that calorie counting isn't the only way to lose weight, and it won't be a long-term strategy either. So, here are some practical suggestions for maintaining a healthy weight while also toning your muscles. 1. LEARN ABOUT THE PROCESS OF PROTEIN-RICH FOODS Protein-rich foods are the most effective at curbing hunger and are essential for maintaining a healthy weight and body composition. An added benefit of caloric restriction is that it triggers the body's catabolic process, which results in the loss of both lean muscle and fat. Having a lower metabolic rate is one of the main causes of rebound fat gain when you lose a lot of muscle. Taking in a lot of protein throughout the day has been shown to help counteract some muscle loss and keep your metabolism going strong. As a bonus, high-quality protein can help control blood sugar and insulin levels, reducing the desire for sweets.