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Panadol launched a new purpose-led brand idea as part of a multi-channel campaign across Great Britain and Ireland. With nine out of 10 people suffering "everyday pain" and 65% of people saying they can't be happy when they are in pain[1], globally, the campaign reiterates the brand's commitment to holistic pain management by focusing on the acute pain recovery journey. Rooted in deep consumer understanding, the campaign idea celebrates that never-talked-about moment of realisation when you start to feel the release from pain. The new brand idea will bring to life the emotional transformation that those suffering from acute pain undergo, emphasising the role that Panadol can play in alleviating their pain. The Panadol campaign follows a period of strong sales growth for the brand, outperforming the category's own expansion by more than double[2]. This has been driven by shoppers who are searching for fast and effective pain relief products, such as Panadol's hero variants, including Panadol Extra Advance Tablets (paracetamol, caffeine), which has seen its growth almost doubled[3], as well as Panadol Advance Tablets (paracetamol) and Panadol Extra Advance Tablets. Monica Michalopoulou, GBI Marketing Director, said: "After two years of pandemic restrictions, now more than ever, people want to get back to their normal lives and to the people they love. But with pain preventing many of us from connecting with those we love or from doing the things we enjoy the most, we want to help consumers by understanding their pain journey and reassuring them on the treatments we can provide. This "Release" moment is so important for pain sufferers, and we hope our new brand campaign can shine a light on the role that Panadol can play in pain relief".

Lower Back Pain can be caused by problems with the tendons, muscles, nerve roots joints and spinal discs. Learn about Lower Back Pain including information on Reasons, Types, Symptoms, Diagnosis, and Treatment Options with Tips How to Avoid Lower Back Pain For More Information Visit Our Website: Lower Back Pain

During the coronavirus pandemic many people found themselves working from home, and this has continued to some extent in many businesses. A change in working environment can bring challenges, one of which can be joint pain and discomfort. Imagine you have gone from a busy office environment, meeting in boardrooms and visiting the canteen for a coffee, to working at home on your dining room table, walking several feet to get a cup of tea and sitting back down again, this change in surroundings can have an impact on your joints. Community pharmacists can be a source of knowledge to help individuals that may be suffering from joint complaints, this may be from the above scenario or just general aches and pains that come from an office based role. Firstly, it's important for us to know the effects of sitting down at a desk all day (not a scenario I'm sure many community pharmacists experience daily): Back pain - is one of the most common complaints. This can be caused by bad posture while sitting too high, too low, or hunched over. While this may present as just a soreness or discomfort, if not rectified and/or accessed this can lead to some serious health issues such as spinal compression, sciatica or spinal stenosis.

"Record long NHS waits are forcing huge numbers of people out of work, including doctors and nurses," said Wes Streeting MP, Labour's Shadow Health and Social Care Secretary as Labour announced a new partnership with Nuffield Health today to tackle joint pain issues among NHS staff and reducing waiting lists. Musculoskeletal problems, including back, knee, hip, and neck pain, are the second leading cause of NHS staff absences, surpassed only by mental health issues. In December 2023 alone, NHS workers missed a record 198,000 days due to these issues, marking a 13 per cent increase from the 174,000 days recorded in December 2019. Nurses and health visitors accounted for 52,000 of these days, up from 47,000 pre-pandemic, while doctors took 3,500 days off, a 9 per cent increase from 2019. The partnership with Nuffield Health will provide up to 4,000 extra places for NHS staff in Nuffield Health's Joint Pain Programme at no cost.

One of the most common issues people are facing these days is back pain. This is the most common reason people visit the doctor or miss work and it is the leading cause of disability worldwide. Most people suffer from back pain at least once in their lifetime.

After a tough workout, you're bound to experience some muscle pain, since your muscles are working harder than they usually do. Here are six ways that will help relieve the soreness and ache in your muscles after a workout routine: 1. DRINK PLENTY OF WATER 2. ADD SOME HEAT 3. GET A MASSAGE 4. KEEP MOVING 5. EAT WITHIN 30 MINUTES OF EXERCISING 6. POST WORKOUT SUPPLEMENTATION If you're trying to relieve muscle pain after exercise, then you should follow these tips. The faster your body can recover from tough workouts and other physical activity, the sooner you'll be able to get back out there and stay active.

The Royal Pharmaceutical Society (RPS) has backed a new framework from NHS England to reduce inappropriate prescribing of addiction-causing medicines. It believes that the new framework is a positive step towards improving patient care by supporting medicine reviews and shared decision making to help people reduce their use of medicines that are no longer providing much clinical benefit. The society has also welcomed investment in innovative approaches to supporting patients and urged all pharmacists to refer people to such schemes. Director for England at RPS, James Davies said: "Pharmacists are well-placed to help reduce inappropriate prescribing of high strength painkillers such as opioids and other addictive medicines. "Pharmacy teams can also often spot repeat purchases of over the counter medicines by patients so are well placed to intervene and give advice on the management of chronic pain. Whilst opioids can play an important part in helping people with chronic pain there has long been a need for alternative approaches that are safer and more effective for patients.

More than three quarters of British people, who have suffered persistent ill health following a Covid-19 infection, have had to cut back or change the work they do, according to a survey on the impact of long Covid published on Wednesday (November 9). In the survey of 1,002 people, conducted by market research company Censuswide, some 98 per cent of long Covid sufferers said the condition had limited their ability to work, with 78 per cent needing to cut back or change their work and 19 having ceased work altogether. Long Covid, a collection of symptoms ranging from pain and heart palpitations to insomnia and brain fog, can last for many months after initial infection. Britain's most recent official labour market data showed that a record proportion of people classified as "economically inactive" - neither working nor looking for a job - were suffering from long-term sickness. In absolute terms, the number of working-age people who are long-term sick has risen by 378,000 since early 2020.

Back pain can severely impair the life of an individual and it has to be treated properly. Initially, efforts are made to treat the problem with medication and physiotherapy, but in some cases, it becomes important to visit a spine specialist.

Back pain can severely impair the life of an individual and it has to be treated properly. Initially, efforts are made to treat the problem with medication and physiotherapy, but in some cases, it becomes important to visit a spine specialist.

This is not a recent breakthrough, but in our complicated world of new ideas, simplicity is often overlooked. This article points out that magnesium deficiency is a major problem and I think symptoms stemming from magnesium deficiency can be easily overlooked. The article acknowledges an extensive list of symptoms that seem to be rampant in our society. They are: constipation, high blood pressure (hypertension), anxiety, depression insomnia, behavioral disturbances, lethargy impaired memory/thinking, seizures, fatigue, sleep disturbances, pain, muscle cramps, chronic back pain, headaches, migraines, muscular pain, tendonitis, anger, aggression, ADHD, brain fog, tension, anxiety disorders such as OCD. Sounds familiar? What I think is important about this is article is that before we move on to more complex and expensive solutions for any of these problems, we might want to begin with a simple high quality magnesium supplement of your choice. I take it personally, and see the benefits of it in my own ability to rest and focus. Good mechanics always recommend beginning with the simplest solution first, and if that doesn't work, then work your way up to more expensive theories to solve the problem. Today, people often begin with the most expensive theory because they could feel that because their problem is complicated to them, the solution is not simple and they expect to pay more. This is subjective. I suppose the same strategy could be be applied to health.

We all know that clothes can make us look and feel good. But did you know that they can also be used to relieve some common health issues? That's right - by choosing the right fabrics and materials, you can help alleviate conditions like skin irritations, back pain, and even headaches. So the next time you're feeling under the weather, reach for your wardrobe first - it just might hold the key to feeling better. COMPRESSION SOCKS FOR DIABETES Compression socks for diabetes have become an invaluable tool for people with diabetes to keep their lower legs healthy. Wearing compression socks can help increase circulation in diabetic patients, which is incredibly important for the health of their feet and ankles. Additionally, if the patient suffers from swelling or poor blood circulation - compression socks can help reduce those negative side effects. As a result of wearing these specialty socks, many diabetics are kept more comfortable and experience less fatigue in their legs throughout the day. With many different sizes and varieties available - it's easy for anyone suffering from diabetes to find the perfect pair of compression socks to suit their specific needs and lifestyle. There are various diabetic stockings designed for men and women. Take the time to find the right pair for you.

After you've had surgery, it's normal to feel a little anxious about the recovery process. But there are some things you can do to help make sure everything goes smoothly. Here are four important pieces of postoperative advice that will help you heal quickly and avoid any complications. Follow these tips and you'll be on your way to a full recovery in no time. FOLLOW YOUR DOCTOR'S ORDERS No matter how minor the operation, following your doctor's orders after surgery is essential to a speedy and successful recovery. Doing the right things like following a balanced diet, taking the recommended amount of medications, and avoiding strenuous activity can help minimize complications, reduce pain, and speed up healing. Furthermore, consistent follow-up visits with your doctor and timely scheduling of any necessary tests ensure that any post-operative problems are addressed in their early stages when they are easiest to treat. The people behind www.alamoplasticsurgery.com note that failing to take your doctor's instructions seriously can have a significant impact on your overall recovery time, jeopardize the long-term outcome of your treatment, or even lead to additional procedures. To ensure you make the most out of your surgery experience - listen to what your doctor has to say! GET PLENTY OF REST Getting a full night's rest after the surgery is key to a successful recovery. During recovery, your body is working overtime to heal and repair itself, so by getting plenty of rest, you'll give it the best opportunity to do this. Not only that - research has shown that getting lots of sleep may help support important bodily functions related to healing such as immune response and inflammation control. Listen to your doctor's advice post-surgery and make sure you get enough sleep - providing your body with the downtime it needs will ultimately speed up the healing process and help ensure you get back on your feet soon. When it comes to recovering from surgery,

In a move to make healthcare more accessible, the Department of Health and Social Care (DHSC) has announced plans to empower pharmacy technicians, dental therapists, and hygienists with enhanced authority following two public consultations run by the government in 2023. Revealed by Primary Care Minister Andrea Leadsom on Thursday 28th March, this strategic decision promises to usher in "a faster, simpler, and fairer access to primary care" by granting pharmacy professionals "the ability to both supply and administer medications". Based on the public consultations that garnered widespread support, with 97% backing the empowerment of dental hygienists and therapists and 84% favouring similar rights for pharmacy technicians, the new reform is aimed to cut through bureaucratic red tape and bolster efficiency in patient care. Dental hygienists and therapists, under the proposed change, will be empowered to administer select medications, including pain relief and fluoride, without the need for dentist approval.