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Katrin Fischer

Endless Barrage of Hard Sell - NYTimes.com - 0 views

well.blogs.nytimes.com/...vertising-targets-our-children

Advertisements new york times

shared by Katrin Fischer on 15 Feb 13 - No Cached
  • I wanted my children to grow up alert to the silken, studied salesmanship of those who want your trust but are not really your friends.
  • In serious discussions of advertising today, I sometimes miss that harsh humor.
  • Studies show that advertising does help push children and adolescents toward unhealthy behaviors
  • ...9 more annotations...
  • 4,000 students from seventh through 10th grades, assessing their exposure to alcohol advertising on television and asking about their alcohol use.
  • Many children are playing “advergames” online, for example, intended to promote products.
  • television advertising remains very important in the ways that foods are marketed to children
  • They’re advertising on other Web sites, social media — Facebook is huge
  • advertising does increase the odds of underage drinking
  • studied childhood obesity and its links to screen time
  • two portions of identical foods, one set out on a McDonald’s wrapper. The children were asked to point to which foods tasted better
  • Up to the age of 7 or 8, children are thought to be unable to understand the nature of advertising
  • most important strategy is probably to reduce screen time
  • Katrin Fischer on 15 Feb 13
     
    CITATION Perri, Klass. "Endless Barrage of Hard Sell - NYTimes.com." Health and Wellness - Well Blog - NYTimes.com. N.p., 11 Feb. 2013. Web. 12 Feb. 2013. . SUMMARY Studies show that cigarette, alcohol and subtler product placement ads do push children and adolescence significantly towards unhealthy behaviors, and in today's world it's getting more difficult to shield children from the Internet and social media. Adolescence who watch alcohol advertisements are in a sense being sold a product that parents don't want them to be associated with. Food advertisements are also very influential especially over younger kids who in the USA are seeing 12 to 14 food ads on television a day. Research also links childhood obesity to screen time. In an interesting study where children were given two identical burgers where one in a McDonalds wrapping, an overwhelming number said that the burger in the McDonalds wrapper tasted better. It's also proved that children up to the age of 8 don't understand the nature of advertisements, and so the most important and efficient way to decreases the effect of advertisements on kids is to reduce their screen time.
  • Katrin Fischer on 15 Feb 13
     
    COMMENT I found this article really interesting- especially the McDonald burger test- because what we're learning in health really connects to it. I think it's interesting to see what effects advertisements have on our brains and how little young kids know about the point of advertisements. It makes me think about how much time I spend on electronics and how that might be effecting how I look at products without even knowing it.
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