Why Donald Trump is a Media Virus | Digital Trends - 0 views
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Tom McHale on 23 Dec 16"Donald Trump is a media virus, in the truest sense of the term. I should know. I'm the guy who came up with the notion of a "viral media" back in 1994 when I coined the term for my book Media Virus: Hidden Agendas in Popular Culture. Back then, I was using the expression less as a metaphor than as functional description for the way ideas could spread in our newly interactive mediaspace, which suddenly included fax machines, camcorders, cable TV, email, and a budding World Wide Web. The message in our media come to us packaged as Trojan horses. They enter our homes in one form, but behave in a very different way than we expect once they are inside. This is not so much a conspiracy against the viewing public as it is a method for getting the mainstream media to unwittingly promote countercultural agendas that can actually empower the individuals who are exposed to them. One of the first examples: A black man gets beaten by white cops in 1991 Los Angeles. The event is captured on a camcorder, and the infamous "Rodney King tape" spreads across the world via cable news, overnight."