Domain Name Insanity - Does Your Name Really Matter? - 0 views
started by Harrington George on 01 Aug 13
started by Harrington George on 01 Aug 13
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Your domain name may be the.com,.net,.org or various other dot something which people use to make the journey to your on line site. affiliateblog.com is mine.
A group of people headed by Jake Weinbaum (the person behind Disneys go.com) compensated $7.5 million for the name Business.com back in 1999, looking to allow it to be a present B2B site. According to their very own press they have succeeded. Yes, its a very good name short, type of detailed and simple to remember. Theres some cachet there, but could it be $7.5 million worth? That cash could have purchased a great deal of advertising or advertising for what-ever title they could have had for five dollars, or a hundred, or two hundred grand.
Each year for 1-5 years The primary $500K in pro-fit goes toward amortizing the cost of that domain name. That could also pay for a very good internet plan, a truckload of PPC and advertising marketing, and a nice BMW lease for Mr. Weinbaum (who probably doesnt require a BMW).
But the Business.com thing has set-off a wave of domain-name speculation that staggers the mind. People are taking up domain names and ransoming them off to wide-eyed entrepreneurs with business ideas and dreams of riches. Being a hardcore capitalist I'm torn about domain name speculation I'm tempted to applaud the person building a dollar by getting there first and getting up the great names, but I'm annoyed at the restraint of commerce that happens while some body negotiates with one of these brilliant guys to have the right name.
Therefore basically look at the top 50 websites on Alexa, a lot of them should really be an easy task to recall names, right? Wrong. I would argue that just one, match.com, is an easy-to-remember title that describes what the site is all about.
I keep hearing that the main reason these so-called generic or descriptive domain names are so important is that some people just type domain names to the address bar of the visitor instead of utilizing a se. This fact seems to be naturally false. I think it is hard to believe that someone looking for information on a certain business could type-in www.business.com. More over, basically go through the top 50 websites on Alexa only 1, match.com, can be an easy-to-remember name that describes what the site is about.
I wondered how many people actually type in their address bar (address bar?) rather than using a se anyway. I didnt get the solution, but Jupiter Media tells me that 64% of individuals searching for something use a search engine.
That means that 36% of men and women use some thing besides a search engine. What makes me think that people writing stuff to their address bar doesnt happen much is this basic factof the people using research applications last November, 43% sought out common websites like Ebay. In other words, as opposed to writing in http://www.ebay.com, people Googled E-bay and engaged on one of many results. That's absolutely hysterical. And completely plausible.
What do each one of these facts mean? They imply that in terms of obtaining the person there the very first time, every one starts on the same block. If your domain name could possibly get the community of individuals who only type to their address bar to your site with no search-engine, its worth a lot more than somebody who cant.
Here are some of the legendary domain name income in the past many years, according to Zetetic:
$14,000,000 - 2006 - sex.com
$7,500,000 - 1999 - business.com
$5,500,000 - 2003 - casino.com
$5,000,000 - 2002 - asseenontv.com
$5,000,000 - 1999 - korea.com
$3,500,000 - 1996 - worldwideweb.com
$3,350,000 - 1999 - altavista.com
$3,300,000 - 1999 - wine.com
$3,000,000 - 1999 - eshow.com
$3,000,000 - 1999 - loans.com
$2,750,000 - 2004 - creditcards.com
All of these with the exception of eshow.com (computer networking) must get handle bar traffic, because individuals who type can type in the names if Im searching for sex-related material, Ill type in sex.com. Is in ROI where my mind gets boggled. If youre attempting to sell something o-n asseenontv.com that nets you $25, youll have to offer 200,000 of these George Foreman grills just to pay for your domain name.
It also dawned on me that if you spend $12,000,000 for sex.com, the free publicity generated is probably also worth millions.
So now everybody gets dollar signs in their eyes and thinks they could create a million using their domain-name. Here are a few types of asking prices from Ebay:
6usiness.com (yes, thats a 6) - $7,000,000
ajobformom.com - $3,500,000
Exbay.com - $1,000,000
What does this mean for you? Well, theres some good news and some bad news. Remember straight back when I stated that everyone starts for a passing fancy square several paragraphs? Thats really the good news. You may put together some great material, select a pretty good domain-name, use some basic Seo and get some keywords or exchange some links and you have a pretty good possibility of getting people to your website the very first time. Because most of them are coming with a search engine theyre not going to recognize your domain name until they make it anyway, so the same thing is meant by your domain name (nothing) to the majority of men and women using the search engine.
One last thing: if youre expecting to-be near the top in the search engine results (the alleged organic SEO), having your keywords in the name of one's site gives you a massive boost. For example, if youre looking for affiliate blog, we will be in-the top five serp's. In this case, Google ignores TLD unless you tell it otherwise. Affiliateblog.info will come up before us since their pagerank is greater (thats a discussion for a later date). So if you think getting near the the surface of the natural search engine results is more important than having someone type your name straight into the address bar (and you very well could be appropriate), then grab yourkeyword.cc or yourkeyword.to. Ive done it, and Ive proposed it to others.
The name just needs to be memorable enough so that they type it-in to get there next time once the individual concerns your site. Or they could Google and overlook you again. I do it each day. Irrespective of how great your name is, if the content is bad they wont come back anyway.
Therefore should you buy a domain name? I dont know I bought this 1. And I made honorable mention in the Domain Name News for the price I paid ($2500). I bought the title because I liked it, I liked the amount of incoming links to it, and I felt comfortable paying for it. Ive never paid more than a few hundred dollars for a website otherwise, and I have more than 200 of them. My personal favorite definitely is Blozzo.com, that we just bought for $25. I have quite a wonderful thought in your mind for Blozzo also.
I would attempt to think of my very own name before I bought someone elses. Here are some tips:
1. Try and go along with a.com. Its the name every one associates with the Internet. Another Top-level Domain (TLD) like.org or.net is just going to confuse people, until it sounds a lot better than the.com. For example, if you're about networking or a system, a.net is more natural. You should utilize.info if it looks okay, if your site is educational. Among my favorite $10 areas is seosecrets.info. I think it sounds great. Without doubt one of the most brilliant use-of a TLD is del.icio.us, the social bookmarking site. The use of the.us TLD is completely fantastic.
2. Leave out the dashes and meaningless figures. If its a selection between this-domain.com, thisdomain123.com and thisdomain.net, just take the.net. No-one remembers to place the dashes or the figures in, until they are an intrinsic area of the name like studio54.com or e-books.com.
3. Make use of the fewest letters possible to describe what you need to do. I own Pink Monkey Media Group. Purplemonkey.com could have been great. Its take-n, of course. Purplemonkeymedia.com wasn't. I got it. I really could have taken purplemonkeymediagroup.com, but it would have been too long. Remember, every extra page is a potential typing mistake.
4. Obtain a good brand, for those who have a domain name that must be strengthened and spread it liberally on your internet site, together with some motto that will enhance the name in peoples minds. You'd be surprised at how inexpensive this can be.
5. If you can save yourself a couple of bucks with your own personal domain name or by purchasing a cheaper domain name, do-it, and use the money to get yourself placed higher in-the search results or Adsense position.
6. If you cant develop a descriptive domain-name, get the other way. Based on your sites concentrate, pick a memorable short name that may stay in peoples minds, obtain a good logo and include the name plainly in your marketing and advertising. Its called branding, and its tried and true.
7. Ask your lady, friend, partner, man, dog, attorney, link, Mom, Dad, uncle, dad, Police Chief, weblog author. Theyre smarter than you anyway, and they're planning to be the main one seeking the website, not you. Some of my most readily useful ideas have come going to or from anywhere with my wife and only brainstorming.
Heres the bad news: it could take a little while to you to come up with the right name. Learn further on xamthone by visiting our ideal encyclopedia. Theres more good news though in-the real-world many names of domain provide for $1,000 or-less.
Cant get started? Go to a site that offers names of domain, and put in a word that describes your company. See if the name is taken (it probably will be). Open your word processor or go-to thesaurus.com and place the word in. Obtain a few more words. Examine these. If theres a.com available and it looks good, seize it. If perhaps not, add the word site or weblog or online to your word, and see if that works. Dont wait. If you were to think it might be functional, spend the $9.00. I created blogduck.com. I like-d it. I made a decision to think about it some more. Some one got that morning to it. Just chisel loose the nine bucks (or less) and purchase the domain.
If you want something a bit more advanced there are many sites that are best for helping you develop a name, like DomainsBot and Nameboy.
Go over to Sedo or Afternic, If you draw a clear and see whats available. Search for a term that describes what you believe people can associate the name of one's website with, and see what arises. That may give you a few ideas.
These sites and more is found in Tools section of http://affiliateblog.com.
Domain Name Journal songs website name revenue. Going there is always exciting.