We are also continuously trying to figure out how get our readers/followers/fans to actively participate in our initiative. We are, of course, always hoping that our audience finds a blog post interesting and decides to post a comment. Simply asking questions and inviting the reader to participate within a blog post has helped to generate some feedback. We have also found that blog posts focusing on "hot topics" or more widespread themes, like State Patty's Day, have created some of the more animated discussions. Posts written by students also have consistently been been successful on our blog. Indeed, capturing this student voice will no doubt continue be an important part of all of our social media. Encouraging students to take part in what we are doing has repeatedly shown our office that in order to create the community that we envision, we have to relinquish some control of the message.
Cole Camplese on 13 Jul 10When it starts to feel like a mandated collective environment, things can get very ugly for those involved. What's the expectancy? Can it be the same across a diverse organization?
