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Contents contributed and discussions participated by Manley Spears

Manley Spears

Five Great Ways to Attract Online Attention - 0 views

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started by Manley Spears on 20 May 12 no follow-up yet
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    It's a superb example of how giving people what they desire will extend your accomplish and cement your brand's acceptance.

    Teletext get an unsporting AdWords advantage

    The best thing about AdWords campaigns is their ability to react to trends. Together with Telextext Holidays used that to their advantage this summer. When David Haye lost his world heavyweight boxing belt together with footballer Carlos Tevez maintained he hated Manchester, the travel company create AdWords adverts targeting people in need of news on the sportsmen.

    Hundreds of thousands of impressions later, together with Teletext had generated plenty of business from just several very cheeky (and cost-effective) adverts.

    Brilliant post helps The Chive tap into the world's media

    After you combine a pretty girl using a tale of workplace discontentment, you're guaranteed to show a few heads. So when comedy blog The Chive ran a series of pictures showing a photogenic teen woman handing in her resignation via a whiteboard slideshow, the world went mad.

    The story developed into a hoax, and the quitter was actually a great actress, but it didn't matter. By way of the time The Chive possessed up, this story had made The brand new York Post and That Daily Telegraph, generating on the million hits in a few days. That's effective marketing.

    This Football League prove that Twitter's not just for twits

    While the Football League's never going to win as many column inches as the Premier League, they're generating much like many Twitter followers : solely by doing everything right.

    The official league account doesn't just advertise football matches. Challenges are run, important announcements are made, together with fans' comments are retweeted in order to promote discussion.

    In return for, virtually 40, 000 people follow the account, allowing The Football League to advertise to a huge number of engaged and serious followers.
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    SMS campaigns are a wonderful way to reach your customers in a personal, targeted and inexpensive way. The majority with the US population own a great SMS enabled mobile device meaning this also has great reach. But where to begin? There are so many different types of SMS campaigns out there it can be hard to choose. If you're looking for something interactive and getting then text to screen may be what you're looking with regard to.

    Text to screen is a variety of SMS campaign that lets mobile users send sms to an SMS short code to remain displayed on screen. It's often used at large scale events like of his concerts and big sport complements, on TV and by smaller venues like rungs, clubs and restaurants. It is also used to bring interactivity to an outdoor billboard. Text messages on screen can be displayed in a scrolling ticker much like how news updates are generally shown on TV and joined with other video - say for example band playing at some sort of concert.

    Text to screen is used by many big brands who want to add an element of interactivity on their campaigns. McDonald's recently ran some sort of text campaign on 13 electronic digital billboards throughout Kansas when consumers were encouraged to text slogans for any new Angus Third Pounders to an SMS short code being displayed on the silver screen. lig tv
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