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This seems like a pretty fabulous idea to me from the student side....I could see why publishers probably aren't terribly thrilled though. (I'd be interested to see an adaptation for renting e-books, which isn't mentioned in the article as being extant...yet, anyway). Netflix for textbooks, indeed!

"Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall." 2. They have always lived in cyberspace, addicted to a new generation of "electronic narcotics." 5. If they miss The Daily Show, they can always get their news on YouTube. 18. Their folks have never gazed with pride on a new set of bound encyclopedias on the bookshelf. 27. Outdated icons with images of floppy discs for "save," a telephone for "phone," and a snail mail envelope for "mail" have oddly decorated their tablets and smart phone screens. 35. Probably the most tribal generation in history, they despise being separated from contact with their similar-aged friends. 47. Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book. 56. They have always enjoyed school and summer camp memories with a digital yearbook. 71. Despite being preferred urban gathering places, two-thirds of the independent bookstores in the United States have closed for good during their lifetimes.

I guess they realized "some" of the errors of their ways.

A month or so before back-to-school season begins in earnest, Amazon has jumped into the lucrative college textbook market with Kindle Textbook Rental.