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SEATTLE — A color version of Amazon.com Inc.'s Kindle e-reader may come eventually, but it won't be soon. Speaking Tuesday at the online retailer's annual shareholder meeting in Seattle, founder and CEO Jeff Bezos said that adding color to the Kindle's "electronic ink" display is a difficult technical challenge and that a color screen is "still a long way out."

Because of the cloud-based storage of the Kindle Fire, no syncing is necessary. And Mr. Bezos goes on to take a swipe at Apple. "That model, that you are responsible for backing up your own content, is a broken model," he says. The most recently used items, no matter what the content is, will be stored in a task bar/carousel interface.

Amazon.com today unveiled its long-awaited color tablet, the Amazon Kindle Fire, at an event in New York that also saw the introduction of two new e-readers. Amazon CEO Jeff Bezos said the tablet, which ships Nov. 15, would retail for $199. "We're building premium products at non-premium prices," he said.

You had to assume that with the Kindle taking off that Amazon would attempt to completely alter the book publishing landscape. But will Apple get involved as well with a multi-purpose device?

After weakening or eliminating the bookselling competition through aggressive tactics, Amazon raises prices  Go figure.